PRLog - Sep. 22, 2011 - BROOKLYN, N.Y. -- Following the brands successful website re-launch last month, Macha introduces 100% recycled products exclusively online.
Starting with their most successful style, the Rockwell II Ring, the development paves the way for high end designers to work in a way that is less harmful to the earth, whilst maintaining the quality of the brand.
The brand has been working on the strategy for some time, with an aim to offer the products at no extra cost to the consumer. Working with supplier Hoover & Strong on the initiative, a metal supplier who for more than 95 years has never used mined metals, basing their entire business on metals that are already in the system. The production of 1 gold ring can produce 5 tons of environmental waste, and by introducing recycled metals energy is conserved.
Bernice Kelly, brand owner was keen to get the first product online saying ' This development takes careful planning, and we pay a much higher price for the privilege. But we're making a choice to grow responsibly.'
Macha's most popular styles are being developed in 100% recycled metal, and the line has been labelled 'One Hundred'. Each piece comes marked on the inside with their official '100' symbol, and a certificate of authenticity. New products will be introduced continually and in reaction to client demand.
The rings can be purchased exclusively at the Macha Jewelry's online store.
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Macha is a unique designer jewellery brand. Pieces are traditionally handcrafted in Brooklyn, New York