Diane Landers Achieves Certified Professional Services Marketer Designation

Sept. 22, 2011 - PRLog -- Pittsburgh, PA – Diane B. Landers, Ph.D., RPA, Vice President and Chief Marketing Officer for GAI Consultants, earned the designation of Certified Professional Services Marketer in August 2011. She is among a growing number of professionals to be certified by the Society for Marketing Professional Services (SMPS), which advocates for, educates, and connects leaders in the design and building industry.

Certified Professional Services Marketers (CPSMs) are recognized as having the experience and knowledge to generate profitable business in the architectural, engineering, and construction marketplace. To achieve this designation, certification candidates must meet educational and experience requirements, pass a rigorous written examination, and pledge to abide by the CPSM Code of Ethics. The process validates the individual’s mastery of and ability to apply critical business development knowledge in an industry that values certification.

SMPS Chief Executive Officer Ronald D. Worth, CAE, FSMPS, CPSM, observed, “Pursuing certification demonstrates a professional’s commitment to life-long learning and to building the firm’s business. Certification is truly an investment in one’s career, the profession, and the industry.”

To learn more about SMPS and the certification program, contact Marketing Manager Michele Santiago at 800.292.7677, x245, or michele@smps.org, or Certification Manager Kevin Doyle, x232, kevin@smps.org. Information also is available at www.smps.org.

The Society for Marketing Professional Services (www.smps.org) was created in 1973 by a small group of firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Today the association supports 6,000+ members as they tackle the day-to-day complexities of marketing and developing business for architectural, engineering, construction, and related specialty services firms in an increasingly competitive marketplace.

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About GAI Consultants: Transforming ideas into reality for over 50 years, GAI is a 800-person, employee-owned, multidiscipline engineering and environmental consulting firm, serving our clients worldwide in the energy, transportation, real estate, water, municipal, government, and industrial markets from offices throughout the Northeast, Midwest, and Southeastern United States. For more information about GAI’s history, services, and people, visit www.gaiconsultants.com.