As one of the early providers of performance campaigns in online games and social media, SponsorPay has cooperated with zanox since inception in 2009. The company offers advertisers a platform to present their brand and products to social media users worldwide and has a solid foothold in a dynamic and fast-paced market. SponsorPay’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted advertising offers. The advertiser ‘sponsors’
“Our advertisers see significantly higher conversion compared to other channels due to the engaging nature of the entertainment environment and positive spillover effects on their brand,” explained Per Meurling, Director Advertiser Operations at SponsorPay.
SponsorPay not only delivers a high number of transactions but has also optimized the quality of its traffic by developing its platform based on past experiences. “Because of the extraordinary high volumes of the channel, we had to learn a few early lessons about ensuring the best traffic quality in a consistent fashion,“ reflected Meurling. “We have since successfully translated our experiences into better features and best-in-class customer service. Traffic quality is now our strongest asset.”
Besides a high degree of transparency, the advertising platform also provides efficient fraud prevention. To this end, the methods deployed include device fingerprints, user checks and encrypted check signatures. In addition, individual targeting options have also been added very recently.
“Their international focus, high quality consciousness, very professional account management and long-term vision – hard to find in this fast-paced market – make SponsorPay an important partner for us,” said Christian Kleinsorge, Chief Sales Officer at zanox.
SponsorPay’s wide portfolio of products lets zanox advertisers achieve diverse goals with campaign formats such as cost-per-lead, cost-per-sale, cost-per-click, cost-per-view and cost-per-install:
The close cooperation between SponsorPay and zanox over the past few years has catapulted the steady growth. The publisher is active in, among others, Germany, France, Italy, Spain, the Netherlands and Scandinavia and continues to register steady growth. Both companies place emphasis on ensuring transparency and providing excellent service.
“We’re glad zanox shares our philosophy regarding building long-term relationships. Clear and constant communication with advertisers helps us manage expectations, monitor campaigns and deliver on our promises. Consequently, our clients not only meet but also frequently exceed their objectives,”
SponsorPay and zanox, through these combined efforts, have rapidly established virtual currency sponsorship as one of the most efficient and effective performance marketing channels. Their foray into mobile markets promises new opportunities for advertisers to take advantage of innovative cross-platform strategies.
# # #
SponsorPay is the leading global cross-platform advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services.
The company’s innovative product suite creates value for different entities, enabling
• advertisers to acquire new customers and grow sales via performance marketing,
• media agencies and consumer brands to effectively interact with their desired audience, enhance brand recognition and measure the impact of their engagement campaigns,
• developers/publishers of mobile, social and online games or services to monetize non-paying users and increase overall ARPU, and
• users to earn virtual currency or access to premium content through participation in targeted advertising offers.