“A marketing campaign can be compared to a symphony of activity," explained Marx, "that calls upon many different departments and people. Unfortunately this can often result in different departmental or personal agendas that get in the way of building synergy."
Marx says developing an effective marketing campaign requires advance planning, a workable timeline, creativity, practical goal setting, realistic budgeting, and plan cohesion. In addition, he says, personal give and take from all departments is essential to success.
The goal of the seminar is to provide attendees with a "Ready, Aim, Fire" approach to campaign development, a method to examine and revise an existing campaign and strategy to build a truly interactive campaign that will capitalize on your company's marketing efforts.
Marx's knowledge of business-to-
The Marx Group is a full-service business strategy and marketing communications agency for companies in the automotive and heavy duty aftermarkets. For more information, phone (415) 453-0844, or visit http://www.themarxgrp.com. For more information on the 2011 SEMA Show, visit http://www.semashow.com.
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About The Marx Group
The Marx Group (TMG) is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including research, business development strategies, lead generation programs, customer retention processes, advertising, websites, public relations, collateral, on-line marketing, research, tradeshow programs and interactive campaigns.
TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Houston, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.