Step Up Your Style and Help Eradicate Breast Cancer

Sept. 27, 2011 - PRLog -- San Francisco, CA – The American Cancer Society projects that over 230,480 women will be diagnosed with invasive breast cancer in 2011.  Of those diagnosed, over 39,520 will die from the disease.  The team at 49 Square Miles, a discreetly luxurious line of accessories, is proud to join the fight to help eradicate breast cancer as a life threatening disease.  During “Breast Cancer Awareness Month” in October, 49 Square Miles will donate 20% of sales from two popular handbags purchased on www.49SqMi.com to the National Breast Cancer Foundation.  NBCF is a national, non-profit organization dedicated to helping to save lives by increasing the awareness of breast cancer through education and providing mammograms for those in need.

“The prevalence of this deadly disease has made it impossible for us all to not be affected,” said Lisa Rissetto, founder and creative director of 49 Square Miles.  “Whether it’s your mom, sister, co-worker, or a close friend, we all know someone who has battled, or is currently battling, Breast Cancer,  so we feel compelled to do our part to help raise awareness and well-needed funds to help to provide mammograms for those in need,” she continued.  

An international symbol of Breast Cancer Awareness, the Pink Ribbon, and the color pink in general, identify the wearer with the cause and convey moral support and respect for women and men who have both won and lost the fight with breast cancer.  For that reason, 49 Square Miles will donate 20% of the sales at www.49sqmi.com from two pink bags, the Star Top-Zip in hot pink, an eye-catching hobo with a cross-body strap (current retail: $239.00), as well as the Lamott bag in blush, a sleek boho-chic satchel (current retail: $349.00) to the National Breast Cancer Foundation.  Funds will go towards research and will help provide underserved women with life-saving mammograms.  Enter HELPFIGHT at checkout to receive free ground shipping on all U.S. orders.

Made from fine fabrics and premium Italian leathers, 49 Square Miles accessories are characterized by innovative, organic shapes, exposed wax-cord topstitching and minimal hardware.  49 Square Miles’ exquisite fashion accessories appeal to confident women with refined taste, including stylish starlets like Jessica Alba, Megan Fox and Ellen Pompeo.

To purchase a 49 Square Miles bag visit www.49sqmi.com and learn more about how you can join the fight against breast cancer, please visit http://www.nationalbreastcancer.org/

About the National Breast Cancer Foundation:
The National Breast Cancer Foundation's mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need.  NBCF accomplishes this mission through various initiatives. NBCF programs provide women help for today and hope for tomorrow. http://www.nationalbreastcancer.org/

About 49 Square Miles:
49 Square Miles is a discreetly luxurious line of accessories created for confident customers who like meticulously crafted items without flashy logos or heavy hardware.  http://www.49sqmi.com/

                             
For more information on 49 Square Miles, please contact:
Karen D. Webb
PR Squared Public Relations
(323) 375-6376 or (310) 595-4646
Karen@prsquarepr.com

# # #

Invented for the body, refined for the soul; 49 Square Miles distills the essence of one of the greatest cities in the world, into something to adorn your body. We were born a creative collective in the Bay Area’s accessory industry. Our work lives at the cross section of function and fashion. http://www.49sqmi.com/