Multi-Channel Revolution Calls for Marketing Industry Leaders to Transform Marketing Tactics

Sept. 21, 2011 - PRLog -- New York, NY – Customer Management IQ, a division of IQPC, announces the Marketing 360 Exchange™, taking place November 6th to 8th, 2011 at the Sawgrass Marriott Golf Resort in Ponte Vedra Beach, Florida. This elite event is designed to bring together senior marketing executives who focus on executing leading strategies to achieve brand excellence and greater profitability.

With a multi-channel revolution taking place in which ever expanding technologies, channels and platforms continue to evolve, today’s marketers are facing the challenge of developing quantifiable marketing plans that will generate ROI. Addressing the immediacy of the rise of customer centric marketing is not only the key to translating customer insights into intelligent business decisions, but also to streamlining activities to refine costs.

The Marketing 360 Exchange™ offers a unique style of learning through brainstorming sessions, Brainweave™ Discussions, and one-on-one business meetings which unlock the profitability and effectiveness of customer centric marketing by exploring:

•   Ways to align with CIOs for optimal support and growth
•   Multi channel strategy that assess platforms that provide the best MROI
•   Developing the sustainable revenue driven marketer for the future
•   Growth strategies to claim the seat in the C-Suite with clear and accountable data
•   Building personalized campaigns on a local and global scale

The Exchange features world-class speakers from:

•   The Coca-Cola Company
•   Anheuser-Busch
•   IdeaPaint
•   Networked Insights
•   KooKoo Bear Kids
•   Rebecca Minkoff
•   Samsung Electronics
•   Humana International

A limited number of invitations are left for qualifying senior marketing executives at this time. With an invite-only attendee list, only those with the highest level of credentials, solution providers with the most cutting edge capabilities participate in and attend the Exchange. The primary focus of the Exchange is to facilitate the forging of new relationships and to enhance existing partnerships.

For more information on the Marketing 360 Exchange™, please visit http://www.marketing360exchange.com or contact Helen Selby, Program Director at Helen.Selby@iqpc.com.

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IQPC (www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.