Castle Cover Launch Recruitment Campaign with Bus Stop Advertising

PRLog (Press Release) - Sep. 22, 2011 - Leading insurance provider, Castle Cover, has launched a new recruitment campaign by advertising at bus stop sites around Poole and Bournemouth.

Castle Cover is a leading insurance provider for the over 50s, based in Poole, Dorset. Being committed to on-going recruitment in the local area, the insurance specialist has launched a new advertising campaign at bus stop sites around Poole and Bournemouth.

Creativity and dynamism come naturally to Castle Cover when advertising and its latest campaign shows their talents know no bounds. When it comes to advertising at bus stops any poster needs to be eye catching and engaging, and that’s exactly what Castle Cover has come up with.

Leading with several questions in large blue characters, the poster reads, “Bored? Uninspired? Undervalued? Need a new challenge?” We then see a picture of two fish bowls, with the common gold fish leaping from its smaller and emptier bowl into a huge fish bowl rich with other types of fish and plant life. The tagline then reads, “Take your career to the next level, dive in and join our growing sales team in Poole!” The message is simple and effective - to enhance and broaden your career, do something different and exciting, come and work for Castle Cover.  

When it comes to bus stop advertising, the benefits are aplenty. Not only do you have a captive audience in which to advertise your job vacancies, brand or company, but you have a great opportunity to make multiple impressions as people are likely to see the advert many times during the length of the campaign. That’s because a large portion of people using public transport will be commuting to and from work, and if they’re unhappy about their current role, then this could be a great opportunity to broaden their horizons.

Most significantly, when it comes to bus stop advertising you’re also advertising to local people, which is something incredibly important to Castle Cover. Louise Rolf, Recruitment Manager at Castle Cover explains, “This is another campaign, along with a multitude of other successful ones, aimed at recruiting local employees. Advertising at bus stops in the local area will provide us with a great opportunity to communicate our message to the people we want to target – it’s very effective.”
“Imagine the amount of people using local transport, perhaps even using the bus to get to their current jobs. By concentrating our recruitment to the local area we are helping to support the local economy and the working lives of the Poole and Bournemouth people.”  

Choosing the right media depends on the message you want to communicate. For Castle Cover the message is simple and the medium is effective. If you’re looking for a new, rewarding job http://www.jobspoole.com/, come and speak to them.  

About Castle Cover:
Castle Cover is an insurance broker based in Poole, Dorset. Specialising in providing insurance policies to the over 50s, it offer a range of insurance products including home, car, pet and travel insurance. With a large panel of successful and respected insurance companies Castle Cover provides the over 50s with the most competitive and suitable insurance policies.