Following the successful completion of the first stage, ARPU~UP and Interteam will lead the second stage and will oversee the enhancing of Aerotel’s Web marketing and social media strategies in the next 12 months.
ARPU~UP, a provider of online marketing strategy consulting services, and Interteam, a provider of Web content and online PR services, jointly concluded a 18-months project aimed at strengthening Aerotel’s digital identity in leading social networks such as LinkedIn, Twitter and Facebook.
The project also included drafting and executing search engine optimization (SEO) strategy aimed at bringing quality visitors to the company’s website, improving Aerotel’s rankings in leading search engines, and developing and promoting relevant and interesting online content such as press releases, blog posts, professional articles, study cases and more.
“The project carried out by ARPU~UP and Interteam managed to leverage our online presence, further strengthening Aerotel’s position as a market leader in the field of mobile health and telemedicine solutions,” said Ofer Atzmon, VP Business Development at Aerotel Medical Systems. “Thanks to their work, the release of our new mHealth products drew much interest at major professional events including Mobile World Congress, Medica, Mobile Health Expo and Hospitalar.”
“By combining natural SEO strategies with proven Web marketing and social media tactics, we managed to substantially increase the number of quality visitors coming to Aerotel’s site and to promote the company’s innovative products for its targeted audience, said Boaz Babai, ARPU~UP CEO. ‘This project illustrates well how adopting a well-designed Web and social networks marketing plan can achieve outstanding results.”
“The execution of a carefully crafted online PR and content marketing campaign helped Aerotel reach the company’s exact target audience and made it possible to communicate directly with potential clients," noted Dan Gerstenfeld, CEO of Interteam Content Services. “The successful completion of the first stage of this assignment demonstrates how companies can use the Internet and social media outlets to extend their outreach and increase their online visibility.”
About Aerotel Medical Systems
Aerotel Medical Systems is a world-leading provider of cost-effective, high-quality and user-friendly medical diagnostic systems and devices for home care, eHealth and telemedicine, as well as telecare and personal safety.
For further information, please visit Aerotel Medical Systems’ Web site at http://www.aerotel.com.
VP Business Development and Marketing
Aerotel Medical Systems
ARPU~UP is a Web marketing strategy consulting firm providing online marketing strategies to innovative business start-up companies. Managed by Boaz Babai, ARPU~UP provides an effective method of driving highly targeted visitors to Web sites using Web marketing techniques, including natural SEO, PR optimization and delivery, Pay-Per-Click (PPC) campaign management, social media promotion and smart online guerrilla marketing.
For more information about ARPU~UP, please visit http://www.arpu-
About Interteam Content Services
Interteam Content Services specializes in online PR and content marketing. The company ensures that the information users obtain from its clients’ web sites is well written and presented, interesting, accurate and up-to-date. Interteam Content Services was founded by veteran journalist Dan Gerstenfeld.
The company specializes in business, finance and hi-tech, and provides services to a wide range of companies in Israel and abroad. Interteam’s clients include some of Israel’s leading financial institutions, real estate companies and venture capital and private equity funds.
For more information about Interteam, please visit, http://www.interteam.co.il.