With the release of the American Bus Association's 2012 Top 100 Events in North America, ABA celebrates 30 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.
"The attractiveness of Tucson International Mariachi Conference as a don't-miss entertainment value is only part of why its selection this year is such a distinction for the community," said Peter J. Pantuso, ABA's president and CEO. "The real news here is that Tucson's Mariachi Conference has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor also gives Tucson an important boost in visibility among professional tour planners."
According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $11,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
"Motorcoach groups spend more and stay longer," Pantuso said. "That's why Tucson's Mariachi Conference is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."
ABA's 2012 Top 100 Events Selection Committee selected Tucson International Mariachi Festival from hundreds of event nominations submitted by ABA members, in this case the Metropolitan Tucson Convention and Visitors Bureau. Judges considered the event's broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.
The Top 100 Events list is available online at http://www.buses.org/
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The mission of the Metropolitan Tucson Convention and Visitors Bureau is to drive and enhance the economic prosperity of the metro Tucson area by promoting, selling and marketing the region for meetings, conventions and leisure-based tourism.