Customer Insight Group Selected by The Swiss Colony for Customer Engagement Expertise

Sept. 20, 2011 - PRLog -- Customer Insight Group, a leading strategic marketing consulting firm renowned for its ability to help companies engage, keep and grow profitable customers relationships, is pleased to announce the addition of Swiss Colony to its client roster.

Swiss Colony utilized Customer Insight Group’s expertise to create a customer engagement strategy that expands Swiss Colony’s pool of profitable customers and ultimately optimizes each customer’s lifetime value.  The strategy involved focusing on customer interactions called “moments of truth” when a customer learns a promise made by Swiss Colony will be honored. “In order to create great experiences for customers, we first helped Swiss Colony articulate what they want each customer to think and feel at every stage of the customer life cycle.  This process was developed with business goals and customer experience in mind,” explains Sallie Burnett, President, Customer Insight Group.

ABOUT THE SWISS COLONY
The Swiss Colony has been connecting families and loved ones since originating the tradition of sending food gifts by mail in 1926. With hundreds of festively packaged gifts, ranging from cheeses, cheese spreads and specialty meats to chocolates, butter toffee and other decadent desserts, their products have been included in family traditions and part of festive celebrations for decades. For more information, visit www.swisscolony.com.


ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.