In addition to the advanced search features they have also added five niche demos to their growing niche serving platform.
The growth of niche dating has been well documented in the media – as the online dating market has matured, people are now looking for individuals like themselves and seek niche dating websites.
Members are more likely to pay for a niche dating site and customer acquisition cost is lower than a general catch-all dating site. This means you’ll make more money in niche dating but spend less – which gives you a much higher return on investment. Power Dating Core took notice of that and started developing this niche categories for its licensees. They plan on further targeting even more specific niches to help users and their partners attain goals. Next up on their list vegetarian dating network and pet lovers match making.
They provide a variety of different niche networks for their partners including general, seniors, casual, gay, military, Christian, Black as well as specific geographic and cultural niches. The better the niche, the higher the conversion from basic to paying members – which means more money in everyones pocket and happier users.