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Follow on Google News | Debenhams becomes first high street retailer with complete mobile packageDebenhams has announced it is the first high street retailer with the complete mobile package
By: Debenhams This follows a clear demand from customers with traffic from the Debenhams website accessed from mobile phones increasing by a massive 225% from August 2011 compared to the same time last year. Complementing the existing Debenhams app on the iPhone, Android and Nokia as well as an iPhone app for the Beauty Club loyalty scheme, the new Debenhams mobile site (http://www.debenhams.com/ The Debenhams mobile (http://m.debenhams.com/ Simon Forster, director for Debenhams.com said: "Mobile continues to form a large part of our digital strategy, as an area which shows no sign of slowing down. We have seen a clear demand for shopping on the go. The addition of the m-site to our mobile offering means that no customer is excluded." Debenhams is also championing new technology linked to smartphones, with the addition of initiatives such as Aurasma, bringing together TV and print media, and virtual shopping with the integration of QR codes into smaller stores in order to extend the range on offer. In the first six months, the Debenhams iPhone app has been downloaded over 500,000 times and has taken over £1million in sales. About Debenhams (http://www.debenhams.com/ Debenhams is a leading department stores group with a total of 167 stores in the UK, Republic of Ireland and Denmark. It offers a wide range of products across menswear, women's clothes (http://www.debenhams.com/ Trading from over 12 million square feet of space, Debenhams employs nearly 29,000 people. In addition, it has 61 international franchise stores in 24 countries around the world. Debenhams customer offer encompasses a unique combination of own brands, international brands and concession brands. Own brands comprise own label brands - such as Red Herring, Mantaray, Maine New England, Debut and Bluezoo. Designers at Debenhams, an exclusive portfolio of diffusion brands from internationally known fashion designers includes lines from Jeff Banks, Jasper Conran, John Rocha, Henry Holland, Betty Jackson, Julien Macdonald, John Rocha, Ben de Lisi, Erickson Beamon, Lisa Stickley, Eric Van Peterson and Matthew Williamson. Ranges from Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic and Preen are also available in the newly introduced Edition boutique in selected stores. PR Contact: Press Office 33 Wigmore Street London W1U 1QX 08445 616161 www.debenhams.com End
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