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Follow on Google News | Ernest Jones launches Ernest Jones Love & LifeErnest Jones announces the launch of Ernest Jones Love & Life
By: Ernest Jones The new description of 'Love & Life' is about celebrating those moments that matter in life, whatever the occasion, weddings, achievements, birthdays, or new arrivals. By introducing 'Ernest Jones: Love & Life,' the jeweller is keen to re-emphasise the importance of the emotional connection with the brand and the reasons why customers purchase diamonds, watches and fashion brands. Customers can experience this now at Ernest Jones: Love & Life (http://www.ernestjones.co.uk/ Signet and Ernest Jones marketing director Colin Wagstaffe said: "Our new proposition 'Love & Life' reflects the fact that every item of precious jewellery or prestige timepiece that we sell to our customers is bought to mark an important moment that matters to them in life. This can range from occasions like an engagement, wedding or Christmas to a big birthday, a milestone anniversary, the arrival of a newborn or a treat to oneself for that hard-earned promotion. We wanted a simple yet meaningful proposition and description of the brand which demonstrates the role that Ernest Jones proudly plays in peoples' lives. We are here for their love and for their life." The high street jeweller wants to be recognised by customers as an affordable luxury shopping destination - somewhere that their personal story and experience is valued. Jewellery (http://www.ernestjones.co.uk/ To further explain the Ernest Jones new definition, more personal lifestyle imagery capturing life's important moments that customers can relate to will be displayed along with emotive messaging within POS, in-store brochures, online and emails. Ernest Jones' expert staff are trained to the highest standards and offer bespoke services in store including the workshop for bespoke designs and Jewellery and watch repair - Atelier. The Atelier service offers a variety of prestige watch and jewellery services carried out by highly skilled Atelier technicians. They use classic techniques and state of the art equipment to repair, service and maintain timepieces and jewellery to the highest standard. All Ernest Jones stores have a dedicated Atelier technician either onsite or within the local area. After 60 years - a diamond anniversary - of working with many prestigious brands, Ernest Jones brings customers watch brands including Cartier, Rolex, Breitling and Tag Heuer. Ernest Jones has a range of diamond, fashion and gift brands including bead and charm giant Chamilia (http://www.ernestjones.co.uk/ About Ernest Jones: Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited. Contact Details: Tim Lundberg Copywriter E-Commerce Marketing Ernest Jones Imperial Place 3 Maxwell Road Borehamwood Herts WD6 1JN 0208 207 8312 www.ernestjones.co.uk End
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