Robust August And Strong Start To September Set West End Retailers On Right Track

Sept. 19, 2011 - PRLog -- As fashion retailers in London’s West End welcomed the third Oxford Street High Street Fashion [5th – 9th September], New West End Company, which represents 600 retailers on Bond Street, Oxford Street and Regent Street today reports that fashion sales saw an +11% and £10million lift for retailers on Oxford Street.

Footfall to London’s West End through this year’s Oxford Street High Street Fashion Week jumped by +7% compared to 2010, with footfall for Oxford Street increasing by +3% Year-on-year, as an additional 100,000 visitors came into the area, flocking to the 40+ events laid on by Oxford Street retailers.

The success of Oxford Street’s High Street Fashion Week comes hot on the heels of a strong summer in London’s West End, when West End retailers capitalised on a +5.5% year-on-year uplift in sales in August.

Jace Tyrrell, Founder of High Street Fashion Week and Director of New West End Company comments: “The summer months are a key trading period for West End retailers, so it is encouraging to see such strong performance through August and at the start of September. This is a good indication of things to come through the rest of September, the most important month for fashion sales outside of Christmas. We anticipate that fashion sales in London’s West End will top £200 million this month.”

Susanne Given, Director of Buying Fashions at John Lewis, commented: "September is an incredibly important month for sales and an exciting month for fashion as the new season collections are unveiled. Offering designer lectures, in-store catwalk shows and launching exclusive collaborations for Oxford Street's High Street Fashion Week is a great way to kick off the new season, introduce new projects and increase footfall."
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Notes to Editors

More Information on New West End Company:
New West End Company is a company dedicated to driving forward London’s West End as the world’s top shopping destination. It is supported and run by major retailers and property owners in Bond Street, Oxford Street and Regent Street.
New West End Company ensures the ongoing commercial success of the area by promoting the district, delivering street management services and funding public realm projects to improve the shopping environment.  It is a leading partner in the biggest regeneration programme of London’s West End in its history.  Find out more at www.newwestend.com
London’s West End is the world’s top shopping destination, with a world-class mix of 600 shops, 40 renowned theatres, 30 museums and galleries, 17 Michelin star restaurants and 7 tranquil green spaces.
There are 200 million visits to London’s West End each year.  Of these visitors 25% are from overseas and a further 21% are from outside of London.