The Camry Effect - Boise, ID

Sept. 17, 2011 - PRLog -- Over the course of the last 30 years, Toyota has sold approximately 9 million Camry models.  Basically, what Toyota is saying is that almost everyone has had some experience with the ever popular mid-size model.  Peterson Toyota joins in the effort of wanting to explore just how those numbers have impacted you by introducing “The Camry Effect”.   We want to hear about the moments, memories and milestones.   We want to hear your Camry story.    If you are a current owner or have owned a Camry in the past this invitation is for you.  Please go to the Camry Effect and join the exclusive online community.
http://boise-toyota.com/peterson-toyota-asking-customers-to-measure-the-camry-effect/

The hope that Toyota has is that as  each Effect grows and becomes more personal, visitors can see the true power in numbers behind the Camry Effect.  When you visit the site it also  gives  a glimpse to the all-new 2012 Camry model.    This plan is a innovative way to tell a 30-year  story through the people who have lived it.

“There are millions of Camry owners out there, but each has a unique and important story to tell. The Camry Effect connects these owners and helps them learn a little more about their individual stories—from favorite part of a road trip to Camry models passed down through generations,” said Kimberley Gardiner, National Digital Marketing & Social Media Manager for Toyota. “The site personalizes the experience of driving a Camry in a fun, engaging way.” Toyota News Release

http://www.youtube.com/watch?v=mVBJpMEs1NM



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Peterson Motor Co. in Boise, Idaho is the largest string of car dealerships in Idaho. We have been serving Idaho, eastern Oregon, northern Nevada, and Utah since 1928. Sells new Toyota, Lexus, Chevrolet, Cadillac, Buick, BMW, Dodge, Chrysler, or Jeep.