“This website is more than just a simple facelift, but a complete overhaul of our online business. When you need a bigger house, most of the time it makes sense to add on, however sometimes you near to tear down the infrastructure and start anew”, says Jeremy Andrews, general manager of Jennifer Ouellette and the one who spearheaded the project. “We wanted to make sure that the site we built was not just for the short term, but to create the infrastructure for long term growth.”
The site boast many impressive features for a fashion ecommerce website allowing customers to better browse categories and search for the products they are looking for. The additional buzz of fashion week only adds to the excitement of the new website. “This is the chance for a growing brand to do something truly unique that will shape the way both customers and clients think about the web”, adds Hillary Urena, who runs the PR department. We are really excited about the update”.
Jennifer Ouellette already boasts an impressive and intricate array of headbands, hats, and hair accessories. There is speculation circulating that she is working on a handbag line that would complement beautiful accessories collection.
Her high profile clients include “Barney’s New York”, “Aqua Girl” in Japan and “Liberty” in London among many others around the globe. Jennifer Ouellette’s headpiece was recently featured at the NYC Bard Exhibit which opened September 15, 2011 and runs through April 12, 2012 and can be seen here. http://www.bgc.bard.edu/
You can browse the new website here: www.jenniferouellette.com
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Jennifer Ouellette's presence in the fashion world continues to grow. Her work has been recognized in the fashion pages of the New York Times, seen on the NBC Today show and is frequently featured in the Barneys New York catalogs