PRLog - Sep. 15, 2011 - MOUNT KISCO, N.Y. -- [Atlanta, Georgia] September 13, 2011-
Moscato Bus Ads
International Spirits and Wine presents Piccolo Tesoro Rose Moscato to the Greater Atlanta area. Savannah Distributing has contracted The Billboard Connection of Duluth, GA to run a Piccolo Tesoro ad campaign in the lighted bus shelters throughout the Greater Atlanta area. The duration of this striking ad campaign will be 5 months, and over a million commuters will be reached by this ad.
According to Denise Meng at Billboard Connection, Piccolo Tesoro Moscato’s campaign “was designed to reach the upscale urban demographics in the Atlanta Metro area. The shelter locations were selected within an income of $35,000 and above. Locations were also selected with proximity to clubs and restaurants and package stores in mind.”
In addition to reaching the potential consumers riding the local buses and waiting in the shelter areas, the ads will also be reaching the car traffic in each area. “There are sixteen shelters spaced strategically on the map of the targeted area. The shelters are all newly renovated and back-lit to enhance the night time viewing. The focus of the campaign is to promote the PT brand over other competing Moscato brands. Aiming for the impulse buy with label recognition at the point of purchase,” continued Meng.
The campaign will run for 20 weeks taking the ads through the high demand holiday seasons.
This is one of the many steps that International Spirits and Wines, importer of Piccolo Tesoro Rose Moscato, is taking to build this brand for national presence. These ads will not only be seen in Atlanta, they will be viewed in metropolitan areas throughout the country.
Headquartered in Westchester County, New York, International Spirits and Wines LLC is committed to supplying the market with the finest, high-quality spirits and wines. ISW’s seasoned professionals have successful histories in the importation and promotion of wine and spirits. ISW’s portfolio consists of premium imports from around the globe. To find out more about their wine and spirit portfolio, please visit www.ISWusa.com.
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For more information please contact Cassandra at International Spirits and Wine by calling (914) 471-4500 or emailing email@example.com