ATMOS Marketing Shocks the Industry With a New Take on Real Estate Marketing Services

Sept. 14, 2011 - PRLog -- ATMOS Marketing has created and managed lead generation campaigns for companies in many high-revenue industries, so an expansion into real estate was a natural progression. With the release of their new real estate marketing services, they hope to provide land developers and home builders with an affordable way to generate leads.

With an increasing amount of properties being sold every day, it's becoming harder for land developers and home builders to break out from the crowd. For developers, builders and brokerages, it appears that the most common options are to either submit their listings to MLS-based platforms or to use traditional mediums such as real estate magazines, radio adverts and billboards.

After realizing the lack of options available to real estate companies, ATMOS Marketing set out to create a lead-generation program that could prove to be more effective and yield higher returns than the existing alternatives. When asked about what makes their services so different, Corey Dubeau, Partner & Marketing Manager, responded with the following:

   "Unlike most other options out there today that simply add a property into a database that contains thousands of other listings, our program only promotes a single client's property. This way, when visitors arrive on our custom, dedicated webpage, they are only presented with a single option, rather than being bombarded by hundreds of choices. The result is that our clients' properties get 100% of the traffics attention, and no longer have to compete with multiple companies and agents."

When asked how this could possibly be feasible for a company to do (as MLS-based platforms are usually only affordable due to economies of scale), Dubeau responded with the following:

   "Our program works best for land developers and home builders because of their natural likelihood to be selling multiple properties with the same characteristics, as well as the fact that they yield much higher returns than agents. If a single real estate agent were to try and duplicate this same strategy, it most likely would not be feasible, as they are usually selling individual properties and earning a small percentage as a commission for the sale."

It's easy to see how modern forms of real estate marketing can be ineffective due to the growing number of properties that are being sold each day. As more baby boomers retire and begin to move into senior care facilities, there will surely be an excess of properties on the market. For land developers and home builders, these sort of marketing innovations will surely be needed.

For more information on how ATMOS's real estate marketing services actually work, visit http://www.atmosmarketing.ca/services/real-estate-marketi...

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Founded in 2010, ATMOS Marketing was started by entrepreneurs Larry Lau and Corey Dubeau, who's dedication and involvement with internet marketing continue to shape the company. Over the past year, ATMOS Marketing has seen tremendous growth, as the company has worked with large brands in both Canada and the United States and has multiple partnerships with other marketing firms. For more information visit http://www.atmosmarketing.ca/services/real-estate-marketing-services/