Caught On Camera - A New Way For Your Business

Sept. 14, 2011 - PRLog -- Since the Sharp J phone introduced camera phones in 1997 the apparent ease of capturing images and now video would appear to make the need for professional film productions redundant.  Low cost high end equipment such as High Definition or HD recorders producing stunning image quality are now available as mass consumer devices.  Why then is there a need to consider getting professionals to film your event or create your video advertisement or promotion material for the web or DVD?
The answer is ‘Your target audience’.  For your film to be successful, you must keep in mind throughout the production the needs and interests of your target audience (the audience your film is designed to reach).  For your film to have value and a lasting effect, it must in some way affect the audience emotionally.   An amateur may be fortunate to capture moments that achieve this end but it is likely to be more luck than judgement and the use of cheaper production equipment may still prove costly to your business if you get this wrong.
“2b Acting has used the improved quality from low cost devices to reduce the cost of production but we recognise that there is so much more to the process than the equipment”, says David Jones, 2b Acting’s new production manager.    “Lighting, sound, effects, composition and many more attributes are important and the process is further complicated when actors, writers, editors are involved thus calling on the skills of effective directors.  This is why we now offer a professional film production service.”
Since 2006, Yorkshire based 2b Acting have been producing films for their own business so they have real experience invested in their in-house team. Their infrastructure and methods are used to simplify the interface so clients better understand and are able to effectively contribute in the film production process.  The company has access to a range of Actors and has its own editing and production facilities to produce effects, graphics and titles. With fixed price rather than hourly rate commissions, allowing for better budget management, professional films produced by organisations such as 2b Acting may be the best way of getting the right production ‘Caught on Camera’.

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2bacting is an independent digital media and theatre production company and its aim is to create challenging innovative work, using the Internet and related technology to showcase various productions.