‘Let’s Make Amritsar Sparkling’, A Model Public–Private Clean-Up Initiative By AlphaOne

Sept. 14, 2011 - PRLog -- Occasion: ‘Let’s Make Amritsar Sparkling’ A Model Public–Private Clean-Up Initiative (September 09)
Ambience: Educative, Enthusiastic, Interactive, Wholesome & Participative
Venue: Beri Gate, Katra Bhai Sant Singh, Lahori Gate, Amritsar
Attendee Profile: AlphaOne Team and Partners, Municipal & Civic Authorities, Volunteers and Amritsar Media

For Immediate Release
The fifth cleanliness drive of ‘Amritsar Sparkling’ started from Beri Gate - Katra Bhai Sant Singh – Bazaar Tokerrian – Shakti Nagar Chowk and finished at – Lahori Gate on September 09, 2011. The Municipal Corporation of Amritsar provided Garbage Lifting Autos; Ditch Machines; Road Sweeping Machines; Water Sprinkling Machines; Fogging Machines and Tippers to help keep the City Clean, Green and Free of Water-Borne Diseases. The route was covered with volunteers standing along with placards at different spots who distributed leaflets before and during the cleanliness drive to increase awareness.

The People of Amritsar came out in full force to support the movement.  The volunteers gave out leaflets and explained the value of this cleanliness drive to various shop keepers who also supported and agreed with the importance of their role in keeping the city clean and sparkling. The campaign covered over 300 shops throughout the route.

The objective of this ongoing eco-drive is to clean the Holy City. This eco-initiative by AlphaOne which took off on May 04, 2011 as a monthly activity also educated people about the facilities available to them for fostering clean and hygienic environment through the Mayor’s office and MC and to also take pride in keeping the Holy City clean by doing their own bit, e.g., not dumping garbage on road sides, spitting, etc. In June, the cleaning activities happened on the eve of the World Environment Day followed by planting of Gulmohar trees at AlphaOne on World Environment Day. Shopkeepers were requested to clean their premises before closing their shops so that garbage can be lifted the very next day in the morning. They were also requested to place a dustbin inside their shop or house and to not throw garbage in front of shops or homes.

Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp shares his gratification with the promise, “We are committed to creating positive awareness about sustainable and healthy living in Amritsar, with the goal of making it a model city in terms of hygiene and civic amenities. We have been fortunate to have the required support from the Mayor’s office and the Municipal Corporation for our eco-drive, ‘Let’s Make Amritsar Sparkling’. The eco-drive is also aimed to create awareness about hygiene and environmental issues, and promoting solutions essential to a sustainable, healthy and greener environment among citizens. Various departments like sanitation and horticulture have readily agreed to participate in the removal of garbage, debris and water receptacles for better sanitation and greening for all.”

AlphaOne as a destination point will remain involved with various initiatives that qualitatively and quantitatively contribute to the betterment of societal welfare especially in realms of health, positive public awareness, community participation, cultural and spiritual well-being.

www.alphaoneamritsar.com & www.alphagcorp.com

For Additional Information: PR Grid – Jitendra Parmar/Richa Katiyar/Ajay Garkal
Tel: 911141431044, 41431455, 29249364, +919818410072, +919711159863