Core X System to Showcase at Shape Up America & "NBC's 4 UR Health" Expo in Long Beach, CA 9/17 & 18

PRLog (Press Release) - Sep. 13, 2011 - The Shape Up America Campaign makes its next tour stop presenting the Shape Up America Pavilion at NBC “4 Your Health Expo” at the Long Beach Convention center September 17th and 18th. Everyone in the community is invited to come and participate free of charge. The pavilion will present two full days of fun, health, and fitness demonstrations for the entire family.  

Core X System (www.corexsystem.com) is proud to announce they will be exhibiting a second time with Shape Up America. Core X System is an all-in-one, lengthening, strengthening, and core building fitness tool for all ages. Developed by Alex McKechnie, Athletic Performance Coordinator for the LA Lakers for the past nine years and now of the Toronto Raptors, it is the only system that emphasizes the “Core Neutral” position and has long been the fitness secret of the exercise elite. With the use of “X effects”, resistance powerfully shapes lean muscles without being harsh on the body, while maintaining a low-impact workout.

Event highlights will include: Zumba, Hip Hop Kids, Self Defense Classes, Muay Thai Fighting Demos, Brazilian Jiu-Jitsue, Boxing, Kickboxing, Yoga, Pilates, Fitness Demos, Motivational Classes, Coaches & Fitness Trainers, Athletic Competitions, Celebrity Chefs, Healthy Cooking Tips, Active Wear, Swimsuit Fashion Show, Natural Health & Beauty Products, Weight Loss & Nutritional Supplements, and even Health & Fitness for your Pet!  The pavilion will also host the Miss Long Beach Fitness Pageant with prejudging at 11:00 A.M. and Finals at 3:00 P.M.

With this event, the Shape Up America Campaign continues its 30-city tour of America to fulfill its mission to educate, motivate and inspire our kids to lead healthier lives with the help of their families and their communities. Founded by celebrity fitness trainer and media personality Michael Torchia, The Shape Up America Campaign is partnered with Michelle Obama’s “Let’s Move” Campaign and The President’s Council for Physical Fitness.

Health organizations who have already joined forces with the Shape Up America Tour include: American Diabetes Association, Alzheimer's Association, National Fibromyalgia Association, Liver Foundation, American Red Cross, National MS Society, American Heart Association, American Cancer Society, Generation Rescue, Boys and Girls Club of America and The P.S. I Love You Foundation.

The Shape Up America Health & Fitness Expo in Long Beach is estimated to attract more than 25,000 visitors as they pass through NBC’s “4 Your Health Expo”.

Date: Saturday, September 17th & Sunday, September 18th, 2011 from 10:00 am - 5:00 pm

Location:  The Long Beach Convention and Entertainment Center
300 East Ocean Blvd., Long Beach, CA 90802

For PRESS/MEDIA Inquiries, please contact Quintessential PR:

Stacey Barker
Stacey@quintessentialpr.com
323.833.8358

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Quintessential is a Beverly Hills boutique PR firm specializing in PR, marketing, branding, sponsorship, red carpet event production, celebrity gifting suites and celebrity outreach. Clients include upscale and innovative brands, in all genres.