The Importance of Selling Your "Why"

Sept. 13, 2011 - PRLog -- Deanna Lohnes is the owner of Parlance Media, LLC. Deanna helps solopreneurs who are passionate to learn how to market their businesses. Before clients start working with her, they are often struggling, not knowing what actions to take and afraid of being seen. Deanna helps them overcome these issues by teaching them to make decisions and to feel comfortable being noticed, which helps them to be able to take action.

Deanna will discuss brand differentiation and selling your “why.” In her words, “Your ‘why’ encompasses what inspired you to start your business.” She will also share about USP (Unique Selling Position) and how to find yours.

Deanna will join Donna this Friday September 16th at Noon EST live on Solo Talk. Join the listening audience to find out how to set yourself apart from your competition, what a positioning statement is, the difference between on-brand and off-brand, and more! This is a conversation you won't want to miss and that will empower you going forward in your business.

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Solo Talk Radio www.blogtalkradio.com/solotalk is the broadcast arm of The International Association of YOU. The Association provides training, coaching, resources and libraries of content for skill building for the solo business owner. They have assembled a strong team of experts in various areas of business to help ensure the success of their members. http://www.associationofyou.org