Jewelry Artisan Designs Green Philosophy

Sept. 13, 2011 - PRLog -- HOUSTON – Joan Clare, designer of Claries beaded jewelry, has enrolled with the Green Business Bureau (GBB) to begin the process of becoming green business certified.
“I started my business in 1987, way before the concept of ‘Green’ or ‘Organic’ was in the general vocabulary,” says Joan Clare.  “My start as a designer was rooted in natural fabrics, handmade techniques and up-cycling Battenberg lace leftovers from another Chicago designer.”
Clare says when she changed her focus to jewelry design, she chose beads because “they never go bad”.
“My jewelry business was on the way [to being green] with using natural supplies, handwork, and [green]  looks like the vision of the future,” says Clare. “So, I decided to join the GBB.”
Clare based her decision to join the GBB on the helpfulness of GBB representatives and the fact that the organization is a trust provider for Ebay’s WorldofGood.com – which allows its members to sell their products on a site that promotes eco-friendly, people-friendly, and animal-friendly business practices.
“I looked at all the other green organizations that support WorldofGood.com sellers and found they were very short on information, were directed at third world businesses, or just weren’t helpful enough,” says Clare.  “The GBB was very helpful, as soon as they got my information, they walked me through the rest of the Green Certification process and helped me through the process of getting accepted as a WorldofGood.com seller.”
Looking forward, Clare says that becoming greener will help her keep her costs down, which aligns wither her personal philosophy.  She is also excited about the opportunities to network with other eco-friendly artists.
The GBB is a nationally‐recognized, third‐party program providing certification for businesses that follow environmentally responsible practices. Visit online at http://www.gbb.org.

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Claries philosophy as a jewelry business is a kind of pun on "Claires", the mass merchandise store in the mall, catering to youngsters, and teenagers. I make small jewelry collections in natural beads that can be worn casually or more dressy, often with the addition of another artist's original work as the pendant. I am very glad to be in the present thinking of the earth's beauty on a simple necklace.