Best Practices research examines the key industry challenges facing operators and assesses how Jinny addresses the software needs that arise. Analyst Vikrant Gandhi concludes that Jinny is best-in-class for competitive strategy, and offers “the best set of solutions and services to its customers and partners worldwide.”
“We are delighted to receive this award,” says Max Wilkie, Jinny CEO. “Our market strategy at Jinny is focused on two things: our customers’ return on investment and constant innovation. Network convergence, mobile broadband, and the evolution of social media all present unique challenges and opportunities for mobile carriers. With the right technology solutions, carriers can add value to their services and turn these trends to their advantage. This award is a great recognition of our commitment to our customers and to mobile innovation.”
Key Industry Challenges
In his report, Gandhi examines leading telecoms software vendors via the framework of key industry challenges, including the simultaneous growth of messaging throughput and decrease in messaging revenues, the demand for increased messaging services due to the penetration of smartphones, and the slow deployment of next-generation networks. The paper states,
“Frost & Sullivan believes that the vendor that is most able to help mobile operators meet key industry challenges, such as premium data revenue generation, cost reduction and support of new business models, will emerge as the long-term winner in the global messaging and mobile data services markets.”
Gandhi cites Jinny’s comprehensive product portfolio and ability to provide end-to-end messaging, call completion and mobile advertising solutions as key differentiators. He also notes Jinny’s penetration and activity in all markets and strategy of offering subscriber-based pricing models across all deployments as important elements to Jinny’s success.
Other factors contributing to Jinny’s best-in-class status are rapid response to market signals, local presence, market positioning and effective leveraging of competitive intelligence.
The award research paper (Best Practices Research: Competitive Strategy Innovation Award, Mobile Messaging Infrastructure, Global, 2011) is released as a third party report, written by Vikrant Gandhi and independently undertaken by Frost & Sullivan. Frost & Sullivan’s evaluation methods include the Decision Support Matrix (DSM) and the CEO’s 360 Degree Perspective TM.
Contact Jinny PR via the links below to receive the full text of the Best Practices Research.
Notes to Editors
About Jinny Software (www.jinnysoftware.com)
Jinny Software offers a comprehensive range of messaging, call completion and mobile advertising solutions. Jinny’s Messaging solutions drive increased efficiency in traffic management and enable the rapid introduction of new services. Call completion solutions exploit the potential of call-related services, driving revenue opportunities through subscriber services and increasing the profitability of voice services. Jinny’s Mobile Advertising Solution enables both operators and advertising agencies to implement mobile marketing and advertising campaigns.
Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).
For further information please contact:
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.
# # #
Jinny Software empowers our Mobile Operator customers to rapidly deploy innovative services that drive revenue growth, manage costs and optimise the return on investment through a range of Messaging, Call and Media and Mobile Advertising solutions.