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Follow on Google News | How the New England Patriots Went from Marginal to MagnificentThe Innovative Strategies That Transformed the Patriots into The Brand to Beat
By: Ann Pryor, Senior Publicity Manager So attests Lou Imbriano; during his nearly decade-long tenure handling marketing for the lagging team, from 1997-2006, he doggedly overhauled the brand, brought in new fans, and effectively created what is now a sports sensation and a team that are the darlings of New England. He also turned the Patriots into one of the NFL’s most profitable teams, increasing sponsorship and advertising revenue from $16 Million to over $90 Million. In WINNING THE CUSTOMER (McGraw-Hill Professional; Imbriano is currently Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and becoming custodians of the brand. Profiled on Forbes.com as one of its “Names You Need to Know,” he has written columns for Sports Business Journal. He teaches sports marketing at Boston College. Read more at www.louimbriano.com # # # McGraw-Hill Professional helps individuals excel in their learning and occupations by providing timely and authoritative knowledge to professionals around the world. End
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