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Follow on Google News | Top 10 SoFla Fashion Designers Announced to Compete in “Design Wars,” Part of Simon Fashion NowSpecial Celebrity Guest Judges Michelle Visage, Brett Loewenstern and Joanie Cox to Select Fashion Challenge Winner on Sept. 24 at Town Center at Boca Raton
By: Bitner Goodman The 10 eye-catching designs that will now come to life on the runway during Simon Fashion Now include printed lyrics, mirrors, metal, chains, camera lenses and other unconventional garment material. No two fashions are alike, and with futuristic silhouettes, provocative cuts, punk elements and exaggerated features, the Lady Gaga influence will be easy to see. “Design Wars is a great facet of Simon Fashion Now, which is all about style and self-expression,” The top 10 designers were chosen by Town Center at Boca Raton Facebook fans, who perused an eccentric and varied mix of Gaga-esque fashions. Almost 2,000 votes were recorded in a two-week period. At the conclusion of the event, the Judges’ Choice winner will be announced and receive a $500 American Express® Simon Giftcard®*. Celebrity judges include local radio personality Michelle Visage, namesake host of Michelle Visage in the Morning on 93.9 MIA FM, who is also nationally recognized as a celebrity judge on the LOGO Network’s RuPaul’s Drag Race (she also co-hosted a morning program with RuPaul on New York City’s WKTU-FM). Visage is a former VH1 personality/ Boca Raton’s own American Idol Season 10 contestant Brett Loewenstern will also serve as a special guest on the judges’ panel. The former star contender is now working on releasing his first single, which he hopes will lead to his first album and a national tour. Rounding out the judges will be Joanie Cox, pop culture writer and Glamazon fashion blogger for City Link magazine as well as editor of the Boca Piquant, a publication offering the latest in country club news, fabulous fashion and dining in the Boca Raton/Delray Beach area. The 10 designs will remain on display at Town Center at Boca Raton through September 29. Shoppers will be able to text vote for their favorite design. The Shopper Fan Favorite will receive a $250 American Express® Simon Giftcard®.* Design Wars is part of Simon Fashion Now, which kicks off September 23 with a tribute to Boca Raton Regional Hospital’s “Partners in Pink.” This will be an invite-only opportunity that will be immediately followed by a special public preview of Simon Fashion Now’s trend setting runway fashion shows at 7 p.m. The much-anticipated event continues on Sat., Sept. 24 from noon to 5 p.m. with more runway shows featuring an abundance of styles for men and women ranging from casual daywear to sophisticated evening attire. Town Center at Boca Raton, South Florida’s premier luxury shopping destination, features 220 prestigious and internationally recognized stores, including Coach, Tiffany & Co., Bvlgari, Cartier, Ulysse Nardin, Michael Kors, Williams-Sonoma, Intermix, Pottery Barn, Ann Taylor, Louis Vuitton, Origins, Juicy Couture, Godiva Chocolatier, abercrombie, anne fontaine and Tory Burch, as well as leading anchor stores Bloomingdale's, Macy*s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Sears. Town Center at Boca Raton, owned by Simon Property Group, is located at 6000 Glades Road in Boca Raton. It is open from 10 a.m. to 9 p.m., Mon. through Sat. and 12 p.m. to 6 p.m. on Sun. Restaurants enjoy later hours. Shoppers can follow the activities at Town Center at Boca Raton on Facebook at http://www.facebook.com/ For more information about Simon Fashion Now presented by Braman Motorcars of Palm Beach, Bentley & Rolls Royce, please visit http://www.facebook.com/ About Simon Fashion Now® Originally conceived from grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX, Simon Fashion Now has evolved into a coast-to-coast tour of vibrant fashion shows and events designed and presented by Simon Property Group, Inc. This free signature event designed to make the runway relevant for the everyday fashionista features fashion presentations rivaling industry shows in production values and makes the hottest men and women's clothing, cosmetics and accessories trends of the season immediately accessible from retailers. As part of the celebration of luxurious and affordable style, Simon Fashion Now features Style Stops where shoppers can gain advice and insight into the season's trends in an interactive format. Fashion-savvy shoppers can visit www.simon.com or each participating mall's Facebook fan page for the latest event updates, style news, contests, photos and additional information. About Simon Property Group Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 391 retail real estate properties comprising 261 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com. * American Express® Simon Giftcard®: Use only at US merchants that accept American Express Cards except cruise lines and casinos. Not for use at ATMs or for recurring payments. Not redeemable for cash. No fees after purchase. For more information, customer service, or Cardholder Agreement visit simongiftcard.com or call 1-800-331-5479. Issued by AEPCMC by license from American Express Travel Related Services Co., Inc. # # # Bitner Goodman offers multi-cultural marketing and communication expertise in a diverse variety of industries, including transportation, real estate, entertainment, retail, healthcare, travel and tourism and government. End
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