Boost Business and Accelerate Profits with Best-Selling Web Marketing Book, Content Is Cash

PRLog (Press Release) - Sep. 12, 2011 - Palm Beach Gardens, FL  – At a time of the year when most business professionals and marketers are thinking about finishing the fourth quarter with profits, many are turning for hot ideas, proven strategies, and unique insight between the pages of a good book.  Amazon best-seller, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083], by Wendy Montes de Oca, MBA, is right there at the top of recommended reading lists.

Recently featured by Amazon.com, Newsmax.com, and Target Marketing as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ’25 Top-Selling eCommerce Books in August 2011’, Content Is Cash is a title to consider for avid web marketing and business book readers and describes several high-performing, low-cost strategies for improving website traffic, visibility, and sales.  It also has received praise from some of the best in the industry such as Michael Masterson, Bob Bly, Martin Weiss, Ph.D., Mark Smalley, MaryEllen Tribby and others.  In addition, it’s creating buzz around the web with its low cost, high performing SONAR Content Distribution Model TM, also known as ‘SONAR marketing’.

Says Montes de Oca, “I couldn’t be more pleased. As a first time author I’m thrilled the book is being embraced by industry leaders like Newsmax, Target Marketing, & Amazon, and even more excited the book is an Amazon best-seller for web marketing/ecommerce books. I’ve been using the SONAR marketing techniques mentioned in the book for years now and I’m ecstatic to finally share it with the people all over the world.”

She continues, “Content Is Cash was written with both experts and novices in mind. It’s not based on theory, but real world proven strategies. It will walk a reader through how to increase a website’s visibility, traffic, sales and lead generation efforts using five free (organic) web marketing distribution channels: Syndicate partner sites, Online press releases, Network social communities, Article directories, and Relevant posts to blogs, forums & message boards (guerrilla marketing). It will also show readers how to harness the traffic by implementing a ‘SONAR marketing’ based website.”

She concludes, “The SONAR model in Content Is Cash can be used for virtually any business, in any niche, and with any budget. Whether you’re an entrepreneur, CEO, marketer, business professional, freelancer, online publisher -- basically anyone looking to boost a website’s performance and visibility -- this book will show you the formula for success. I’m very proud of Content Is Cash and think readers will take away loads of actionable advice.”

Content Is Cash is now available on at http://www.amazon.com/Content-Cash-Leveraging-Increased-B... and other book retailers world-wide.

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About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789... or most any book retail website or store.