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Follow on Google News | EMS ships in a unique hospitality solution for Parker at Offshore EuropeRoadshow promotions specialist Event Marketing Solutions (EMS) has designed an innovative, high-impact hospitality space for Parker Hannifin at the major European oil and gas offshore event.
By: hit search The Parker Instrumentation tour - managed by EMS ( http://www.eventms.com/ EMS maximised the hospitality space and created impact for Parker at the heavily-attended three-day event with a strategically- A unique visitor experience was created by using the Parker-branded exhibition trailer to showcases their latest products, which also provided access to their private VIP hospitality area that was executed inside two 40ft shipping containers. A ‘link’ walkway enabled visitors to enjoy a seamless, first-hand experience of Parker’s industry-leading range of instrumentation for the oil and gas industry. The highly effective promotional marketing environment provided an exclusive space to have one-to-one conversations and enjoy networking opportunities with industry experts. EMS kitted out the exhibition units with separate presentation and refreshment spaces to give Parker the competitive edge at the prestigious event. Now in its fifth year, the Parker roadshows have already visited locations across Europe and the Middle East. EMS manages all movements and logistics for the multi-territory campaign. To ensure every lead is maximised, EMS has introduced a state-of-the- After the Aberdeen show, the Parker tour will head straight back out to Europe to continue its international tour. Sheldon Banks, European Sales and Marketing Manager for Parker Hannifin said: “This tour has continued to create a high impact innovative experience for Parker in our marketplace, as well as allowing us to engage face-to-face with key customers and distributors in a time efficient manner. “EMS continues to offer its international knowledge and experience to ensure everything runs smoothly, and the lead generation service introduced this year will support our sales team to the max in following up every potential customer.” Justin Isles, Client Services Director of EMS, said “We are enjoying an even more successful year for Parker in 2011. The data capture service has really kick-started this new leg of the tour and allows us to show a long-standing client the tangible benefits of a high-energy, mobile roadshow campaign. Parker is among an increasing number of B2B brands who know that going mobile creates a real return on investment in what is a very competitive international market.” Parker is just one of EMS’ growing number of clients who are seeing the benefits of EMEA roadshows. Other B2B clients include Dell, Lenovo, Infinera and Ciena. Ref: EMS-HS-100911 End
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