Guildford and Reigate & Banstead borough councils have joined forces for the deal, which involves mixed paper collected by the two councils being sent, after sorting, to be reprocessed at UPM’s Shotton mill in North Wales, letsrecycle.com reports.
The new deal undermines the unproven claim by Panorama in its July episode entitled Why hate junk mail? that the disposal of waste direct and advertising mail is costing the UK taxpayer an estimated £50 million per year, either through recycling or by going to landfill.
The financial value of the new deal to the councils reinforces the Direct Marketing Association’
Commenting on the council agreements Alex Walsh, head of postal and environmental affairs for the DMA, said:
“The myths surrounding the environmental and financial costs of advertising mail have been dispelled by the commercially savvy agreements made by these councils. There is no reason for councils to dispose of used and unwanted advertising mail in costly landfill, and as Guildford and Reigate & Banstead councils have proven, there is money to be made from paper recycling.”
The DMA and Defra are set to sign a new voluntary producer agreement in October.
Tristan Garrick, DMA PR manager
Tel. 020 7291 3315
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The DMA was formed in 1992, following the merger of various like-minded trade bodies, forming a single voice to protect the direct marketing industry from legislative threats and promote its development.