Noted Public Relations professional, Nikhil Dey, President of Genesis Burson-Marstellar presided over the session. Prof Ashok Ogra, Director, Apeejay Institute of Mass Communication and Dr. Alok Saklani, Director, Apeejay School of Management were also present on the occasion.
Starting with the fundamentals of Business Communication ‘what to say, How to say and Where to say’ Nikhil Dey, gradually covered the topics like the importance of brand positioning to achieve the overall organizational objective and the concept of ‘Message House’ for strategic thought process.
Along with covering all the aspects of branding and Public Relations, the main topic on which the entire session revolved around most of the time was Digital Media. “With the target audience gradually shifting towards the digital media, to tap digital media is the need of the hour for all Public Relations practitioners”
“This new trend has made the companies and PR firms to realize that now the strategy of targeting their consumers will have to change and a completely new innovative approach of exploiting the social media will have to be brought in” added Nikhil Dey. He also suggested the emerging professionals to spend enormous amount of time on their target and goal.
At last, the session ended up with the intellectual inputs from Prof Ashok Ogra and Dr. Alok Saklani on the same topic. The students were with high spirit during the session as it provided them an opportunity to directly interact with their favourite industry leader.
About Apeejay Education Society
Founded in 1967 by Dr. Stya Paul, illustrious industrialist, educationist and philanthropist, the Apeejay Education Society (AES) stands out as one of the premier non-profit education groups in the country, well known for its commitment to its students and to quality education of global dimensions, leading to man-making and nation-building. The prime objective of the Society has always been to educate the future leaders in every field, imparting not only relevant and timeless knowledge and skills, but also rooting its students in universal and humanistic values.