The world's first online ring sizer for e-tailers

Sept. 11, 2011 - PRLog -- In just over a year, a team of innovative entrepreneurs’ new online ring sizer is measuring thousands of ring sizes a month and used by over 100 websites.

Findmyringsize.com helps customers find their ring size in two short and simple steps. The concept is aimed at solving one of the most prominent issues in e-commerce - the shopping experience for the end customer.

“We started with the vision of improving the online shopping experience,” says James Famers, marketing director of Findmyringsize.com.

“We had many brainstorming sessions on what should be our first product, and after many hours of research we decided to start with to online ring sizer,” he says.

The product fills a gap in the jewellery market for both shoppers and retailers.

“Online jewellery shopping is an impulsive experience - shoppers want it here and now, that is why providing them with an instant solution to ring size problem is critical for conversion,” he says.

With the arrival of this new producer, customers will no longer have to wait for a mail delivered ring sizer or be hassled with a printable ring sizer before purchasing a ring.

The ring sizer aims to improve the customer experience while preventing website abandonment and lowering operational costs through a decrease in returns caused from wrong size selection.

Retailers can embed a branded version of the online ring sizer in their website with Findmyringsize.com offering various integration options, starting from $9 per month with custom solutions available for jewellers of any kind or scale.

“Wrong size returns are killing the profit for small to medium online jewellery retailers, which comprise the vast majority of the market,” he says.

“Medium to large size online retailers spent over $1000 for mail delivered ring sizers which are rarely effective.”

For the remainder of August, the company are offering 50 percent discount off every first payment made. Simply enter the code: FMRSEARLYBIRD at checkout.

“The most common response we get when presenting the service is: Wow, It’s so cool, and simple,” he says.

“People are amazed about the simplicity of the product, and the cool way it solves the ring sizer issue when shopping online.”

The company’s new product has been praised by jewellers using the service.

"Since we incorporated the Virtual Ring Sizer on our site, we have seen a decrease in ring returns - customers are finding their ring size quickly and accurately, and we couldn't be happier with the results,” said Oded Edelman, CEO of James Allen [http://www.jamesallen.com].

Other retailers to use the ring sizer include Union Diamond [http://www.uniondiamond.com], Gemondo [http://www.gemondo.com] and Magnolia Jewellery [http://www.magnolia-jewellery.com.au].

There are future plans for Findmyringsize.com that includes launching a Facebook ring sizer application and expanding sizing applications to other industries.

But the company also have a larger plan in mind.

“Our vision is to improve the online shopping experience - our first step was the online ring sizer for the online jewellery industry,” he says.

“In future we plan to extend the service to smartphones, small gadgets, accessories, and other verticals that fit into a common display size.”

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Findmyringsize.com helps customers find their ring size in two short and simple steps. The concept is aimed at solving one of the most prominent issues in e-commerce - the shopping experience for the end customer.