New Appetizer 3 pack from Petite Cuisine and PetPlay

Sept. 12, 2011 - PRLog -- PetPlay, Inc. (Rancho Cucamonga, Ca. USA) is introducing a new cat treat item, Petite Cuisine Appetizers—Packaged in an attractive 3 pack box, this new item builds on the success that the cat treat category is having with appetizer type products. There are three delicious new flavors of Petite Cuisine in the 3 pack:  Light Tuna and Swordfish, Salmon and Whitefish, and Tuna, Salmon and Egg Whites. All are 100% delicious and beautiful to look at and smell. Each flavor is packaged in a 1.9 oz (55 gram) steel can with an ez open pull top lid. The three pack is packaged in a peg or shelf ready box that displays the product in a high quality manner in the retail environment.

Eric Weber, PetPlay’s president, said that “This is a wonderful product at a competitive price vs. Fancy Feast and it’s only available in the pet channel---no supermarkets or mass merchandisers---so our retailers won’t have to worry so much about ‘footballing’ of the price. It’s different and it is high quality.”

Petite Cuisine appetizers are all natural with no added vitamins or minerals. As a result, this product can and should be fed as a supplement to a regular dry or wet cat food nutritional plan. It’s a great treat meal for the cat and conveniently packaged for easy dispensing.

There are compelling reasons for PetPlay to continue its foray into treats:
•   Wet treats are doing well in cat where Fancy Feast Appetizers opened up the market last year. This follows in the same trend.
•   Cat treats have lagged behind the growth of dog treats because of a lack of innovation. Dog treats are $2.0 billion at retail vs. $576 million for cat treats. These wet treats are innovative and will help grow the category.

Petite Cuisine Appetizers are Natural! All you get is natural fish with no added vitamins or minerals.
This product is high in Omega 3 Fatty Acids. The right levels of these essential fatty acids helps your pet's immune system, maintenance of all hormonal systems, protects against heart disease, progressive retinal atrophy, and supports brain develop in the womb.
Dolphin Safe certified by the Earth Island Institute- Earth Island Institute is a non-profit, public interest, membership organization that supports people who are creating solutions to protect our shared planet.
PetPlay, Inc is a manufacturer and distributor of high quality natural pet products sold under the Petite Cuisine brand name. Petite Cuisine products are available in over 4000 stores across the US. PetPlay products are distributed leading pet distributors across the US. PetPlay was founded in 2004 with the mission to bring people food to pets so that what’s good enough for you is good enough for your pet. PetPlay manufactures its pet food products at high quality factories that also produce human food. All factories are ISO 9001 and HACCP certified. PetPlay is a member of the American Pet Products Association, the leading US pet manufacturers and distributors organization.  

Visit www.petitecuisine.com for more information.

For information on this product line please contact:

Eric Weber
President
ericweber@petplayinc.com
1-310-567-6645
PO Box 768
Rancho Cucamonga, Ca. 91730 USA

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Petplay, Inc is a manufacturer of natural high quality cat food and pet treats. Our products are made with the highest quality ingredients and utilize the most advanced production techniques available. Available in pet stores, natural food coops, and pet superstores across the US.