Developed in Korea, the GENOSYS DTS roller is set to revolutionise skin care. Essentially, it's a transdermal delivery system that induces natural production of collagen in the skin, resulting in a more youthful and healthy complexion. But there's much more to the product than that.
There are plenty of creams and lotions available on the market, but such skin products cannot always penetrate the epidermal barrier, which is why the DTS Roller was developed. it consists of numerous tiny 'microneedles' which permeate the upper layers of skin, allowing skin products to be absorbed more easily through 'micro-channels', and thus enhancing their effectiveness. The microneedles also stimulate a natural healing of the dermis, which activates the production of collagen. This maximizes the recovery abilities of skin cells by reducing wrinkles and pigmentation and improving skin tone.
What makes it different
This kind of needle therapy is not a new concept. Acupuncture has of course been around for centuries, and rollers similar to GENOSYS DTS have become popular in Europe over the past decade. There are, however, several factors that make this product stand out from its competitors. 'a major difference between our product and others is that the others use wire needles which are all attached to the device by hand. Our product is mechanically produced' explains Ki Soo han, CEO of DTS MG, the manufacturer of the GENOSYS Roller. He continues, 'we use a metallic template sheet, so every needle is exactly the same length and width. Because it's easier to produce, it's a lot faster to make and it's also cheaper'.
Whilst many may be under the misconception that a mass-produced product would be of a poorer quality than a handmade product, according to Han this is in fact the opposite case. 'with the handmade rollers, the needles can sometimes come off, but our roller is more durable and doesn't break easily' he says. 'also, our rollers have two or three times more needles than other products, which allows for more microchannels to allow the skin products to be absorbed into the epidermis. The thickness of the needle is thinner (0.2mm as opposed to 0.3), so it's less painful. If it's small, the healing time is shorter'.
Another thing that sets the GENOSYS Roller apart is the diverse range of products available. Other dermatological rollers on the market are traditionally used to increase the levels of collagen in the skin, but GENOSYS produce several models for treating a wide range of skin ailments, including fine lines and wrinkles, blocked pores, scarring, stretch marks, burn marks and even hair loss. They have also developed several cosmetic creams to be used in conjunction with the rollers. Some rollers can only be used by professionals, but DTS has developed a vibrating model (the first of its kind) that is suitable for home use. This is quite a breakthrough, as it compact, simple and convenient to use any time and makes microneedling more accessible to the mass market. Currently, DTS developed a smaller roller for under-eye area. The purpose of this roller is to combat fine lines and dark circles, a notoriously difficult problem to treat.
The general procedure is simple
Treatments vary, but in most cases the method begins with cleansing of the skin (or if the roller is being used to treat alopecia, the scalp will be exfoliated and then shampooed). An anesthesia cream is then applied and left to settle for approximately 15 ~ 20 minutes (this anesthesia is not needed for home use rollers) and the roller is rolled over the skin. After the needle therapy, a solution is applied to facilitate blood circulation, induce cell regeneration and provide essential nutrients for the skin. Moisturizing after the treatment is highly encouraged to help soothe the skin. The entire procedure is quick, simple and relatively pain-free.
This product could change the way we look at skincare in the future. As many of us are aware, the aesthetic surgery industry is huge. The roller is a cheaper , safer and more convenient alternative to cosmetic surgery. Han explains that the company currently caters largely to the spa and aesthetic treatment market, with the majority of their customers being women over the age of thirty, but the brand is expanding and they will soon go to the mass market.
Han's product has already been making waves in a relatively short time.
His team has attended various shows and conventions to market the product, and people have been so intrigued by their demonstrations that companies have been approaching them rather than the other way around. The GENOSYS roller is currently distributed to over forty countries and that number looks set to increase. DTS recently signed a deal with hugely popular French cosmetic company Filorga, who will distribute DTS roller as an applicator for their skincare solutions from next July. They are also in the process of negotiating similar partnerships with other big name brands.
Han is passionate about this venture and hopes that DTS will put Korea on the dermatological roller map alongside competitors such as Germany and France. His dream is for DTS and GENOSYS to become household names, synonymous with great-value, high-quality skincare. If his drive and determination are anything to go by, then it looks like these goals will be fulfilled in the not-too-distant future.
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About the author,
Shana Han founded Hansderma company in 2009 and incorporated it in 2011. Currently, she also serves as international business development agent for DTS MG.
She has expertise in building global distributorship and dealership channels in the field of aesthetic medicine, medical devices and cosmetics.
She received her degrees in business administration and microbial engineering at Konkuk university in South Korea, and completed courses for contract management and international business operations and management at UC Irvine in USA.