“When we were contacted by Robin Moriarty, PursePress creator, we loved the project and started developing and identity that would connect women as consumers and the power of the purse.
To convey this image, we created a typographical logo, that resembles the fonts used by newspapers. And we included a handbag with hangs loosely from the logo, just like being in a women’s hand. This, together with a touch of fuchsia gives the brand a distinctive look and a very feminine one”, stated Hernan Gastaldi, managing partner of Imaginity.
The Power of the Purse:
Women account for 83% of all consumer purchases, according to an A.T. Kearney report, and Goldman Sachs analysts estimate that wealth in the hands of women around the globe will increase by $5 trillion between 2008 and 2013. Considering that women prioritize spending differently and make purchases differently, says shopping guru Paco Underhill in his bestsellers “Why We Buy” and “What Women Want”, this all adds up to major opportunities to rethink and revamp current businesses.
PursePress was created by Robin Moriarty, an international executive with experience living on four continents and working in geographies as diverse as the US, Europe, Latin America, Asia, and the Middle East. Ms. Moriarty has business experience with Fortune 500 multi-national corporations in consumer products and wireless telecom.
Please download Purse Press logo from here:
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Imaginity Seragini is a Global Marketing Agency that provides Branding, Packaging Design and Marketing Consultancy to clients such as Kimberly-Clark, Pepsico, Bimbo, etc with operations in Miami, Mexico, Buenos Aires and Shanghai. [www.imaginity.com]