Cuker Interactive (http://www.cukerinteractive.com) developed Manduka's powerful eCommerce site to connect consumers with the Manduka brand and showcase the company's full line of high-performance yoga products. Specifically designed to capture the playful, organic spirit of Manduka, the site includes animated technical illustrations that demonstrate the sophisticated technologies and environmentally friendly processes used to manufacture the company's yoga mats and other products.
The Manduka site was also developed to cultivate a sense of online community with its global network of loyal brand aficionados. In addition to easy-to-share content functionality, it features a special community section including a blog, news and events, brand Ambassadors, affiliates, and other featured partners.
The new Manduka.com site proved to be highly successful from the beginning - within a year, online sales had doubled and traffic grew 38%.
"The Manduka site was developed to celebrate the Manduka brand and inspire the global yoga community," said Cuker Interactive CEO Aaron Cuker. "Being recognized by the OMMA Awards is quite an honor and speaks to the power of quality design to engage and influence users."
The OMMA Awards celebrate the year's best in online media, marketing and advertising. The Media Post community can also vote for the OMMA Member's Choice award. To vote for Manduka, please visit the OMMA Awards' page for Website Excellence at http://www.mediapost.com/
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Cuker Interactive specializes in interactive Web solutions and online marketing strategies, melding proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web.