Becker Acroma Ireland Changes Name to Sherwin-Williams Ireland Ltd.

Sept. 12, 2011 - PRLog -- DUBLIN, IRELAND – Becker Acroma Ireland Ltd. announced earlier this month that their name has officially changed to Sherwin-Williams Ireland Ltd.  To illustrate the name change, the Sherwin-Williams name and logo will now appear on signs, advertisements and general correspondence.

Nearly a year after the acquisition of industrial wood finishing leaders Becker Aroma and Sayerlack, Sherwin-Williams Ireland Ltd. emerges ever-strong as the proud supplier of both brands, as well as Granyte.  “Our brands are the pinnacle of excellence in wood finishing solutions and provide a full complement of technologies to industrial wood finishers,” states Dave Wright, Managing Director of Sherwin-Williams.

The unification of Becker Acroma, Sayerlack and Sherwin-Williams combines more than 300 years experience in industrial wood finishes. By marrying its world-renowned expertise with the unrivalled local service, stocking capabilities and technical expertise of sites such as Sherwin-Williams Ireland Ltd., the company is able to supply Sayerlack and Becker Acroma coatings systems to manufacturers quickly and effectively. “The Sayerlack and Becker Acroma brands are now integral components of Sherwin-Williams, a global coatings player who is committed to growth and innovation.” explains Wright.

In Europe, Sherwin-Williams goes-to-market with well known brands such as ARTI, Ronseal, OECE, FSW-Fleetwood, Sayerlack and Becker Acroma.  Annually, the Company invests more than $100 million on global R&D and has more than 250 research staff located in Sweden and Italy to support the European market with new innovations and expanded market capabilities.  Later this year, an initial offering of Sherwin-Williams brand coatings for metal and plastic substrates are expected to be introduced to European finishers.

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Sherwin-Williams Product Finishes Europe provides coatings solutions to industrial wood, metal and plastic finishers.