Integrating the displays into its expanding digital advertising network, Futuramedia installed DynaScan model DS0808 360° displays in several shopping centers throughout France. The DynaScan 360° video displays were chosen for their small footprint, freestanding design, and high-tech, attention grabbing impact.
“We implemented this project in the major shopping malls in France. Thus, we developed 360° indoor led video displays. Those 2.80 meters displays are settled strategically where influx are the most significant (food courts, lay-by…) and broadcast dynamic movies. This operation highlights the shopping mall and provides it with an innovative and high-tech aspect,” said Guy Taieb of Futuramedia. “We aimed at suggesting another way to advertise indoor. The 360° led video display entertains the point of sales, creates an event in the mall and lets the brand address the shopper differently. More than 88% of those questioned in the mall, claim to notice this new advertising tool. Those results bear out the undeniable impact of this innovative medium.”
Futuramedia continues to assert itself as the leading French player in digital signage advertising. The group operates in Paris, with more than 4,500 screens across the country. For more information, visit http://www.futuramedia.fr.
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world. POPAI is the premier source of learning, knowledge and future-oriented research for the marketing at retail industry, and provides resources, education, ideas and advocacy to enhance the power and performance of the marketing at retail professional and community. For more information, visit http://popai.com.
About DynaScan Technology, Inc.
DynaScan Technology, Inc. is an innovative digital signage display manufacturer, providing a full range of professional LCDs as well as the award winning line of DynaScan 360° cylindrical LED video displays. DynaScan’s digital signage products have been installed in locations around the world for use in advertising, public information and entertainment. DynaScan Technology, Inc. is mainly invested by Chroma Group, a global leader in technology test and measurement instruments, automated test systems, power electronics and special materials. Chroma was founded in 1984, is headquartered in Taipei and is traded on the Taiwan Stock Exchange under 2360. For more information, visit http://www.dynascanusa.com or follow us @DynaScan on Twitter.
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DynaScan Technology, Inc. is an innovative digital signage display manufacturer, providing a full range of high brightness and narrow bezel professional LCDs as well as the award-winning line of DynaScan 360° cylindrical LED video displays.