Program includes complimentary maintenance and special 25-month leases at 0.25% on all 2012 Acura products
MARKHAM, ON, Sept. 1, 2011 /CNW/ - Acura Canada has just launched its most aggressive marketing campaign ever in preparation for its 25th anniversary which will be commemorated on February 14, 2012.
"Today marks the launch of the Acura 25th Celebration,"
"The Acura 25th Celebration will be an exciting time for Canadian luxury car buyers as we move toward dynamic years ahead with brand new and exciting Acura models coming, two of which will make their public debuts at the beginning of the year."
As part of this campaign, Acura has announced pricing and special lease rates for all 2012 Acura models. The 2012 Acura MDX, available for pre-sale today for deliveries beginning late October, has feature enhancements over the 2011 model, including Acura's Blind Spot Information System now offered on the MDX Technology Package. In addition, the MDX Elite model adds Power Folding Side Mirrors. Both of these feature enhancements are unique to Canadian-market MDX units.
Also included in the 25th Celebration is the new 2012 Acura TL, which was significantly enhanced in March. Due to a parts shortage resulting from the Japan disaster, availability of the 2012 TL has been limited, but with production now returning to 100 per cent, Acura dealers across Canada are beginning to receive a full supply of this in-demand vehicle.
Acura was the beginning of a bold and successful brand venture - the first Japanese luxury nameplate in Canada. Created to bring performance, elegant design, advanced technology and high levels of customer service to the luxury import market, Acura has grown from two nameplates in 1987 (Legend and Integra) to six distinctive models, including three luxury utility vehicles (Acura RDX, MDX and ZDX) and three luxury sedans (Acura TSX, TL and RL).
"Acura has become an integral part of Canada's luxury car landscape since it was launched in 1987," said Jerry Chenkin, executive vice president of Honda Canada Inc.
"And after nearly 25 years of sales in Canada, four of every five Acura vehicles are still on the road, which is a testament to Acura's renowned durability. We thank the hundreds of thousands of Canadians who have embraced the Acura brand over the years for the performance, technology and high value of its vehicles, and we invite all Canadians to take advantage of this special 25th Celebration marketing initiative over the next five months."
To date, more than 400,000 Acura cars and trucks have been sold in Canada, with one-third of those built here in Canada.
for more info contact Acura Sherway http://www.acurasherway.com
# # #
For more than 20 years, Acura Sherway has been providing customers with outstanding services. Serving Toronto, Mississauga and Etobicoke.
Our line-up includes the CSX, TSX, class-leading TL, MDX, RDX, RL and ZDX and Huge selection of Used Acura.