ReJuvenescence, which debuted online in August 2011 and is headed for store shelves in coming months, is a line of natural scent-infused household products that fit discreetly into any bathroom setting. The initial launch includes scent-infused bathroom tissue rollers, with kitchen rollers slated for production in the near future (these will tentatively launch in late fall 2011).
For the past five years, Follow Thru CEO YaVaughnie Wilkins has worked with some of the top essential oil manufacturers to create three signature scents for the rolls. Each delivers a pleasant, sophisticated fragrance and fits inside any standard roll of bathroom tissue. She explains, “It’s not taking up counter space or wall space; it’s hidden.” Patented fins hold the roll of paper in place and allow the rich, oil-infused beads to release the signature fragrances, “rejuvenating”
Wilkins originated the product idea in 2006 after visiting the lobby rest room of a Chicago hotel. Nearly overcome by the odors coming from each of the tiny bathroom stalls, she noticed they were too small to utilize a standard deodorizer, diffuser bottle of scented oil or basket of potpourri. There, she had the idea to put some sort of freshener inside the toilet paper roller. Several drawings and prototypes later, she patented what is today called ReJuvenescence.
ReJuvenescence rollers, which are filled with beads soaked in sophisticated, long-lasting essential oils, are made of recyclable material and are completely manufactured in the United States. Covered perforations on each roller allow users to control the amount of fragrance released. It makes for an aromatic bathroom without an eyesore – ideal for any bathroom, from individual homes to lofts to restaurants, hotels, airplanes and boutiques.
ReJuvenescence comes in three, handpicked, natural scents:
• Wild Orchid – A delicate infusion of wild orchids, red currants, ginger and peach.
• Moonflower – A floral mix of moonflower, subtle yellow rose and grapefruit.
• Spice – A refreshing blend of clove, cinnamon, sandalwood, and peach.
Wilkins called the process of identifying and developing the fragrances “an art.” She sampled thousands of different oils to create the specific combinations she thinks will appeal to both men and women of discerning taste. She adds, “You don’t have to be a woman to appreciate a pleasant-smelling bathroom.”
“I want it to be decadent, and a premium product, but still practical and accessible,”
ReJuvenescence sells online for $12.99 each at HTTP://FOLLOWTHRULLC.COM. Retail MSRP will be set by retailers and is yet to be determined. The products debuted at the Hot Housewares Gift Show in New York City in July.
ReJuvenescence Makes Good Scents
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