RAM’s managing director Chris McClellan comments: “We have been looking for a PR partner with the right strategic fit for some time and are delighted to have found Litmus. There are a number of important synergies between our two companies not least of which is Litmus’ understanding of our key target sectors – distribution, construction, demolition and waste removal.
“We were also keen to find a company who could combine creativity with down-to-earth pricing!”
The RAM contract follows quickly on the heels of a number of new business wins for Litmus which include a nationwide launch campaign for a new orthodontic product for Bradford supplier Ortho-Care Ltd, digital PR for newly developed automated marketing platform Force24 and, in conjunction with sister company Digital Media Consultants (DMC), a full service digital marketing contract including SEO, pay per click, email and social marketing campaigns for luxury apartments company Stay Vivo.
Litmus director Lucy Carey concludes: “We are really pleased with the strength of our current new business pipeline, there are number of other very interesting projects in the later stages of agreement too. Being cost effective and flexible with the range of services we can now offer is certainly proving to be appealing to clients.”