PRLog - Sep. 7, 2011 - LAGPAT NAGAR, India -- They came. They saw. They watched animated movies and danced with their favorite characters. And they also bought lots of books! The Delhi Book Fair’s 2011 last weekend (3rd Sep to 4th Sep) with the avid book lovers wanting for more. The week-long event not only set records in terms of footfalls and sales but it was also innovative in bringing new experiences for the buyers that enhanced their holistic experience with the books.
Like last year, once again children came in huge numbers and bought a lot of books related to text, fiction and activity. One special feature at the book fair was the launch of short animation film called ‘Polly’s Pink Book’ that also drew a lot of attention of the young book lovers. Polly’s Pink Book was launched by Vishv Books of Delhi Press and not surprisingly their stall was the biggest hit at the Delhi Book Fair. Vishv Books associate of Delhi Press, showcased more than 1000 titles at this year’s book fair along with their revolutionary animated short film which brought together fun activities alongside the pleasure of reading.
Ms. Mudit Mohini, Director of Vishv Books, was overwhelmed by the response they got from children, parents as well as teachers from prestigious schools in Delhi and NCR. On the last day of the fair, Ms. Mohini said “The launch of Polly’s Pink Book has reinstated our fate in the fact that children still like to read when it is made a fun experience. The short animated film and other fun activities which debuted at the Book Fair to promote Polly’s Pink Book have been a huge success and we look forward to inspire children to take up reading as a hobby in a similar manner in the future. Along with that we plan to come out with more internationally accepted story books for children in the future to make our mark in the domain. Besides that we plan to reinvent ourselves in other spheres like world classics, dictionaries, fictional novels, autobiographies, encyclopedias etc. to make reading and learning an all- round experience.”
“Children share special relationship with books. Our new range of children story books with special touch and feel effect have been a huge success and we intend to work more in this genre,” she added.
Text Books at special prices a huge hit too
Apart from children’s books, Delhi Press had also launched a number of text books to make learning a fun experience for the children. Mr. Rakesh Nath, Owner of Delhi Press feels that, “The text books range of Delhi Press is something new which is being offered to the children.With modern teaching methods being introduced across schools in the country today, it was necessary for some innovation in this area also and hence to give the students something more than classroom and syllabus books, we have launched text books for supplementary reading of the students. With this years’ response, we can predict that this division will be one of the most successful ones of the company.”
Apart from their depth in range and innovations in book publishing, the other big draw for Delhi Press books was the pricing. With books pricing that suited all budgets, Delhi Press books sold like hot cakes. Commenting on the strategy Mr. Nath said, “Pricing is low and sales are good taking in view it was our entry first year last year. This year we are going to new markets like Bihar, Gujarat, Orissa, and Jharkhand. So we are still new in this market but are getting good response.”
With Vishv Books already planning to introduce more enriching experiences for children next year, book lovers are in for exciting times.
About Vishv Books
Vishv Books is publishing and printing house, which has more than 1500 active titles.
Established 53 years ago, Vishv Books prints and publishes the books which are conceived, developed, created and illustrated in-house and are produced in their own printing press.
Vishv Books is an associate company of Delhi Press, publishers & owners of 33 magazines in 8 Indian languages besides English. Delhi Press is having largest circulations in India and publishes magazines like Grihshobha, Sarita, Women’s era, Champak, The Caravan, Saras Salil, Mukta, Alive, Suman Saurabh etc. While Delhi Press is a group catering to masses, Vishv Books have publications catering to all segment and all ages with a special focus on the kids section.
Vishv Books specialize in children’s books and the products are of very high quality in spite of being very reasonably priced. Each book has a fresh and unique presentation, which is at par with international quality. The well spread infrastructure includes 4 State of Art printing centers, 18 offices across India, total office space exceeding 400,000 sq. feet with around 1100 employees.
In spite of high quality books, Vishv books have kept the prices very reasonable and affordable. The categories range comprises of Children’s books, Fiction, Non-Fiction, Women related, Short Stories, World Classics and many more.
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