According to the Mobile Marketing Association, mobile marketing is “a set of practices that enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” It’s a great way to deliver marketing messages to millions of Americans using the one electronic device they look at several times each day.
“One of the many benefits of mobile marketing,” says David Carleton, president of Local Business Marketing Success, “is that any small business can easily integrate it into their marketing strategy. Local businesses can use it to support their internet marketing as well as print or offline marketing strategies.”
“Mobile marketing,” continued David, “can use coupon codes and special passwords, build customer opt-in databases and drive up attendance to special events in an effort to build brand awareness, and increase foot traffic to a brick-and-mortar location.”
A study done by Nielson U.S. Media Universe showed that as of January 2011, there are 228 million mobile phone users in the U.S. Of those, 83.2 million have access and use the web on their phones. That’s about 36 percent of total mobile phone users. Local businesses can take advantage of this accessible market by implementing mobile marketing into their marketing strategy.
“If your goal is to increase brand awareness, drive targeted traffic, and generate revenue for your local business,” said Carleton, “mobile marketing in San Diego is a powerful way to accomplish all of these objectives dynamically. I created the 7 Steps to Mobile Marketing Success guide because so many small business owners are unsure of how to develop their mobile marketing strategy. I really think this guide will help educate small business owners.”
Small business owners looking to pick up a copy of this free guide can do so by visiting the company's website at http://LocalBusinessMarketingSuccess.com. In addition to this free guide, we also have more extensive “done for you” local business marketing services available including: search engine optimization, website analysis and follow up and referral marketing strategies.
Learn more by watching this video on local business marketing: http://www.youtube.com/
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David Carleton is a San Diego Local Business Marketing Consultant who specializes in local business marketing, lead generation and conversion, Internet marketing and social media. Get a Free Consultation Visit http://LocalBusinessMarketingSuccess.com