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Follow on Google News | September 10th, 2011 marks the 10th Anniversary for a company originally conceived by a 5 year old.Candle company celebrates 10 years on September 10, 2011. Company was originally conceived by a 5 year old after she completed a craft project that she had received for her birthday.
By: Laura Leuty This struck the match in Laura’s mind and after some discussions with her husband Jim, they decided that they would start making gel candles for local craft shows and church bazaars. Laura did some research and placed her very first order for the raw materials on September 10th, 2001. After the events of the next day, many entrepreneurs would have thrown up their hands and given up. Not Laura and Jim. They decided to tailor their product line to the events and by their first show in October they had a line of Red White and Blue gel candles to celebrate the Patriotism that everyone was feeling at that time. Their first show was far from stellar and only 10 candles were sold, but only about 80 people had attended. Jim, always being optimistic, commented that they sold to over 12% which is a great closing ratio. They continued with other shows and in 2004 they landed a large customer in Newport Rhode Island that had a 1000 square foot candle store. Laura and Jim jumped at the chance to provide all the candles for a store this size, but never contemplated how much work a store like that really would be. The initial order was for 2400 candles. That doesn’t sound like a huge number until you consider that on their first full production day, the managed to make 112 candles and the store was open and selling more than that each day. They decided to invest in technology and by the end of summer, they had moved out of the house and into a manufacturing/ Throughout this time, Laura had been working on standardizing their production methods so that all candles are produced to a consistently high level. Things like scent concentrations are vitally important to the burning characteristics of candles and with the equipment that they invested in, they measure ingredients to 1/1000th of a gram, ensuring that every batch of candles will look and smell the same as the last. In 2007, Gellite added fundraising programs offering up to 50% profits for any kind of group and have done them for church groups, youth groups, athletic groups and school music groups. This year they have upgraded their fundraising program to allow the group to hand select up to 12 scents from the more than 32 Gellite offers on their website. With the addition of an online store in March 2011, they have added an online portion where the group has a special code and any purchase made using that code will earn the group profits for up to 1 year from the date of the sale. As part of their month long celebration, Gellite is offering special promotions on both of their website http://www.gellite.com and http://www.DogCandlesAndMore.com which features gel candles and ornaments with dog images and even has an option for custom photo candles. # # # Gellite Candles is a manufacturer of America's highest quality gel candles for wholesale, retail, fundraising, and promotional products. They specializing in oceanscape / seascape candles featuring sand and shells along with novelty gel candles such as martinis, wines and champagnes. Quality products Made in the USA. End
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