Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors due to inexperience when they work with the firm.
Viva La Brand works with starts-ups to well-established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing from the end user can a name, message, and marketing plan be developed.
Jason Cik, co-founder and head of product development for Naturepedic, the pioneer in designing and manufacturing organic baby bedding products, explained “We're introducing an entirely new product line and Viva La Brand has been instrumental in helping us understand our customer, developing a name for the brand, selecting an ad agency to create the brand identity and package design, and producing a messaging strategy.”
Often after evaluating a company’s marketing plan a specialized ad agency or web development firm is needed to implement the plan. Each firm has different strengths, and companies appreciate Viva La Brand’s experience sorting through the myriad of ad agencies.
“Viva La Brand led our efforts to identify the optimal interactive ad agency partner for CardPak. They conducted the search using a structured, disciplined approach to evaluating agencies with the goal of identifying one that has expertise in the work we need, is within our budget, and has people with whom we’d be excited to work,” shared Tim Budic, vp of marketing for CardPak.
About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including ToolingU, CardPak, Naturepedic, and RV America.
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Viva La Brand is the brand strategy consultancy devoted to helping companies cut costs without cutting marketing results. Viva La Brand's clients increase sales via more effective marketing programs.