Marketing Endeavours Sees Increase in Consumers Committing Brand Adultery

Sept. 6, 2011 - PRLog -- Marketing Endeavours have offices based in London and Birmingham where they run events to promote, sell, market services and increase brand awareness for clients throughout various industries.  A spike in consumers committing ‘brand adultery’ has become apparent.  ‘There certainly has been a change in the average consumer’s mind-set recently.  Consumers once loyal to one particular brand are a lot more open to hearing what other brands have to offer and are very easily tempted by promotional activity’ says Sara King Cote, Managing Director of Marketing Endeavours.

Marketing Endeavours promote consumer engagement at events and believe consumers are becoming savvier with their research into price comparisons and tend to respond well to engaging with people at events where questions and concerns can be addressed.   Short-term deals and promotions do not necessarily result in long-term value for the brand as consumers are not enticed to leave for ‘one off’ offers.  Marketing Endeavours research suggests seductive loyalty programmes where consumers earn points, vouchers, credits or discounts that eventuate in long-term value for money are far more appealing and can result in consumer loyalty and retention for brands.

Greater commitment to a brand generates more sales.  Word-of-mouth promotion and passion for a brand and its products has much value but continues to be difficult to examine.  ‘Many people will take recommendations from friends and family but true desire for a brand requires the consumer to have a personal experience or link to the brand, it is quite an emotional  tie’ says Sara King Cote, MD at Marketing Endeavours.

Marketing Endeavours depict that brand loyalty within the marketing sector is defined by a consumer’s commitment to repurchase and promote the brand. ‘Brand loyalty can be measured by consumer attitudes, behaviours and experiences but it should not be doubted that understanding what influences consumer loyalty is extremely important as it is significantly cheaper to keep an existing customer than obtaining a new one.   Monitoring can be complex but if the right data is obtained, the chances of a brands success are much higher’ adds Sara King Cote of Marketing Endeavours.

Marketing Endeavours are of the opinion that understanding customer loyalty and ways to increase retention are paramount to a brands success.

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Marketing Endeavours is a leading outsourced marketing company located in both London and Birmingham. http://www.marketingendeavours.co.uk/

Tel: 01216007230