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Follow on Google News | Convenience Stores Go Head-To-Head With Established Restaurant Players With Foray Into FoodserviceConvenience store industry foodservice sales growth will outperform the retail and restaurant foodservice industry average through 2013.
By: Packaged Facts “By enhancing foodservice quality and variety, we believe convenience stores are poised to benefit from increased sales of gasoline and other merchandise, as consumers seek to consolidate their purchases in the interest of efficiency,” Several factors are driving convenience store companies’ efforts to aggressively build sophisticated foodservice platforms designed to go head-to-head with established restaurant players, including protecting against gasoline sales volatility; deepening customer relationships; Packaged Facts projects that convenience store foodservice sales grew 6% in 2010, and will rise an additional 6% in 2011 and 5% in 2012. Convenience Store Foodservice Trends in the U.S. helps industry participants understand and leverage key trends shaping category growth by including: • Analysis of convenience store users’ intended and actual merchandise and foodservice purchases (by type), to help participants develop trip consolidation strategies that increase guest traffic and drive sales. • “Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences. • Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales. For further information, please visit: http://www.packagedfacts.com/ # # # About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter. Contact: Daniel Granderson, market research analyst dgranderson@ End
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