Daily Deal Summit West, advertised as being the first ever national conference focused on the future of daily-deal commerce and customer acquisition, is poised to draw in publishers, media owners, deal providers, merchants and press alike. The inaugural Daily Deal Summit, held in New York in April 2011, hosted over 320 attending companies. DealNation’s presentation is slated to begin at 11:20am on Friday, September 23, at the Marriott Marquis San Francisco, and will address the concern of “deal fatigue” and the importance of the website user interface, as well as discussing the demographics, purchasing habits, influences, and communication preferences of individuals that have made the transition from subscriber to buyer. Stated CEO Piciocchi, “In our continued efforts in support of the Deal of the Day Industry, DealNation is proud to announce our partnership with the Daily Deal Media Summit in Chicago. We are looking forward to sharing our research relating to the trends and characteristics of daily deal buyers with attendees on September 23rd, and anticipate participating in yet another quality event from the Daily Deal Summit team.”
DealNation is a burgeoning young internet company committed to sustaining the “Deal of the Day” industry by providing geo-targeted subscribers to daily-deal sites throughout the nation. Forming in December, 2010, by CEO Paul Piciocchi, the company is a notable contender in the race for the fastest growing companies in Colorado, tripling in staff in less than 10 months, and experiencing a 1200% subscriber growth since April of 2011.