PRLog - Sep. 2, 2011 - DUBAI, UAE -- Mobile technology is increasingly facilitating the way consumers worldwide spend, save, learn and monitor their health, says Andrea Monteiro, director of the Connected World Forum which is taking place in Dubai in October.
Orange Austria leading the way
“There are already over 100 live mobile money deployments globally, and many more mobile healthcare programmes are being launched successfully around the world from Boston to Bengaluru”, says Andrea. She continues: “There is a huge interest and market among consumers for mobile services in the money, health, education and agricultural sectors, as a result there is a huge need amongst companies for tools and training to be able to launch and scale mobile lifeline services. With the Connected World Forum we bring together experts in the realm of innovative apps and services, regulators, banks, governments and MNOs to share their success stories and the lessons they have learnt in the market place so far.”
Orange Austria’s RPMS
Orange Austria is one company that has already made a success of its Mobile Health (mHealth) services and will present its experience at the Connected World Forum in October. Jeurgen Pillinger is the company’s New Business Development Manager: “What we have done in the last year and a half is to set up a remote patient monitoring system for the chronic diseases diabetes and hypertension. Following a 12 month trial, we went live in June last year and since then we have been selling the programme on the market quite successfully. We are now looking forward to expand it to various other diseases like COPD, ECG and looking into the lifestyle and wellness sectors as well.”
Health systems not set up yet
Jeurgen says there are various key challenges facing the mHealth industry in regulated countries such as Austria and the rest of Europe, as the health systems are not yet set up for mHealth services. He explains: “when you talk to doctors they say ‘it is a really good solution, but where are we going to fit it in the regular system of social security?’. Social securities have already allocated some budget in Austria, but they don’t really know how to use it on the various projects there.” The issue of privacy they addressed by “getting everything certified by the data privacy commissions in Austria and to adapt them to new technologies which are now being used in the health system.”
Many opportunities for mHealth
Orange Austria’s Jeurgen Pillinger says mHealth is an exciting new market for the use of mobile technologies:
More Mobile Health speaker highlights at the Connect World Forum include:
• Farid Faraidooni, Chief Commercial Officer, Du
• Prof. Krishnan Ganapathy, President, Apollo Hospitals
• Manish Gupta, CIO, Global Healthcare
• Chirstian de Faria, Senior Vice President, Commercial & Innovation, MTN
• Zubin Dubash, Vice President, VAS New Products Innovations, 2G & 3G, Tata Docomo
• Thierry Zylberberg, Executive Vice President, Strategic Partnerships and General Manager, Orange-France Telecom
• Keith Nurcombe, Managing Director, o2 Health, Telefonic
The Connected World Forum consists of three separate streams: Mobile Health, Mobile Money Global and Mobile Life.
Event dates: 31 Oct- 3 Nov
Location: Dubai, UAE
Event website: www.connectedworldforum.com
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