One of the unique things about Get America to Work is that it’s using crowdfunding and crowdsourcing not only to raise the funds, but to market its message. Get America to Work is communicating its intent through social media, email marketing and direct sales calls to individuals and businesses, and hoping to raise significant funds.
According to the website, GetAmericatoWork.com is a for-profit initiative, hoping to raise enough cash from Americans who “actually want to do something” about the jobs crisis, to help fund 4 Programs:
• global employment skills-demand research,
• domestic workforce educational and re-training programs,
• assist in the development of new job-finding and job-filling tools and technologies
• create jobs
In return for the sponsorship, a permanent home page listing all of the paid ads from businesses, governments and individuals will be active on the web for 5 years. The sponsor/advertiser listings on the GetAmericaToWork.com site provide hyperlinks back to the donor’s site of their choosing. The sponsor/advertiser is actually buying semi-permanent ad space on the web with the eye-ball attraction of a very patriotic cause, involvement in a sorely needed jobs action plan, and the self-satisfaction of actually ‘feeling good’ about their pro-active contribution to jobs crisis solutions.
The real success of the initiative hinges on the value of the advertising – the number of views on the GetAmericaToWork.com home page, and the number of link-backs to the advertiser’s page. As with other SEO web listings, the higher the investment, the better positioning on the sponsorship acknowledgment page.
Although the idea is not original, the blending of the initiative to a ‘crisis’ cause is unique. It just may work and it promises benefit all of us. But even if a visitor doesn’t buy a sponsorship in the initiative, they can still visit the web page and sleep better at night knowing that they did something to help solve the problem.
After all, who doesn’t want to be affiliated with helping to Get America to Work?
To learn more, visit Get America to Work at http://www.getamericatowork.com