Cardone Introduces Call Correction for Auto Dealers

Sept. 1, 2011 - PRLog -- Los Angeles, CA – Grant Cardone, Automotive Sales Training Expert, NADA University partner and New York Times Best Selling author announced the introduction of a specialized version of his wildly popular online sales training university to assist auto dealers to handle the distinctive challenges of internet buyers and incoming sales calls.

"With most car and truck buyers now spending more time on online and with the wide selection of third party sites to assist them in shopping to buy a car, auto dealerships need specialized training for internet savvy buyers and incoming calls," said, Grant Cardone, CEO, Cardone Training Technologies, Inc.

A recent Polk and AutoTrader article revealed that a majority of buyers mentioned the internet as the most influential source in making a purchase decision.  Below are facts supporting this statement:
•   71% of all buyers used the internet
•   67% said the internet was extremely helpful
•   97% stated that social media did not influence their decision
•   60% of the total time spent on buying a new car was spent on the net

Further, CallRevu has noted the following alarming statistics about the handling of phone calls:
•   35% average drop rate
•   20% of sales and service callers never reach an agent
•   22% of sales and service callers never learn the agent’s name
•   68% of callers are not asked for contact information
•   64% never asked to set an appointment

"There is no more important initiative in your store than phone process training," said Chip King, Managing Partner, CallRevu.  "Average inbound phone appointment set is 23%, top performers are at 70%."

"It is not enough to merely train people to handle the phones and internet, the dealer must also provide correction when the call or internet lead is incorrectly handled,” said Cardone.  “Like a professional sports team reviews video highlight of the game to improve performance, we created a platform called Call Correction™ whereby I am able to correct the sales agent in real time on what they can do differently in the future to increase their skillfulness.”

This program has never been done before and the platform used is a multi-million dollar website that has full tracking and reporting for accountability,” said Justin LeVrier, Director, Cardone On Demand.  “The average dealer spends in excess of $400 per car sold just to get the phone to ring so correcting people in real time is key.”

Companies like Who's Calling, Call Tracking and CallRevu are already listening in on calls, now automobile dealers have a solution to correct the problems and take instant action to do something about it.

Media inquiries:                                                                  
Fred Tanaka – CTTI
310-777-0255
fred@grantcardone.com

Cardone Training Technologies Inc. (CTTI)
Founded in 1998, Cardone Training Technologies, Inc. is a full service Sales and Management Training company that believes success is everyone’s duty, obligation and responsibility. Organizations and individuals from around the world have partnered with Cardone Training Technologies to increase sales effectiveness, solve problems, develop business, close deals, stay motivated, gain fresh ideas and build confidence.

CTTI achieved rapid growth and is a multimillion-dollar company with offices in Los Angeles, Orlando and Tucson.  Its signature online training services, Cardone On Demand and Cardone University feature Grant Cardone, available 24/7 and include a wide array of innovative features that have made them the leaders in their respective categories.  For more information, visit http://www.salestrainingvt.com/ or http://www.cardoneuniversity.com

Grant Cardone
Grant Cardone is a New York Times best-selling author, international sales expert, trainer and columnist. He is widely respected for customizing sales programs for organizations of all sizes and has positively affected the lives of hundreds of thousands of people through his books, on-demand solutions, keynote speeches and live seminars. Cardone is the star of "Turnaround King" and is a regular contributor on Fox News, CNBC, MSNBC, and CNN. He lives in Los Angeles with his wife Elena Lyons and their daughter.